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Finding a legitimate online business to be involved in these days has proven to be harder than it used to. With the increase in online business scams, you really need to put in extra effort to avoid falling into their traps. In this article I will touch on some of the ways you can apply to reveal and avoid business scams online.
One of the most obvious scams that I see online are businesses that claim to make you thousands in the first week or the first month, but surprisingly these offers attract the most responses. Look, the rule of thumb is well, for me at least. If they seem too good to be true, then they are too good to be true and the more reasons why you should be cautious about them.
Here are a few steps you can take to avoid being scammed. On that particular online business opportunity website, go to their “About Us” page, then look for their business address and check if they are valid. Call them if their contact number is listed. You are also checking if their contact number is real at the same time. Find out who their investors are. Where their references and testimonials come from. Ask questions like do they really exist? Are they reliable sources you can trust?
Good legitimate online businesses normally offer free training. Most include training manuals and online video tutorials to go with. Marketing tools such as banners, squeeze pages and high converting sales letters should be readily available to their members. There must also be a good support system or a support team standing by to answer queries and questions that members have.
You should be cautious if they ask for a deposit from you to start your online business. Legitimate home businesses online normally don’t ask for advance payments. If they do it would for upgrading your membership status to receive better benefits. For example to receive a higher commission, gain access to information normal members don’t and so on.
There’s another rule of thumb that I would like to share with you. That is if you find particular online businesses that are being promoted by most popular sites or internet marketers, those are most probably safe businesses to promote. If you want to be even more certain, post questions in online forums. Bad apples are revealed in forums most prominently.
After you have chosen a legitimate online business to promote, monitor for a few months if its commission payments are prompt. Check whether it delivers that have been promised and most importantly, listen to your heart, to your gut feeling. If you are comfortable with them and seem promising, go all out promoting it.
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Introduction
In the United Kingdom, public health services are managed by the National Health Service (NHS). Unlike other countries like the United States, health in the UK is provided under a national health care system. This scheme is funded by the government through taxes and is also operated by the government. This kind of system is founded on the belief that all citizens in the United Kingdom are entitled to medical services. This goes a long way in ensuring that all the necessary medical services are available to consumers at their point of need. The National health care system is also advantageous in that it can provide long term services to those in need of them. The NHS was established with the intention of providing health care for all who needed it at the point of delivery because in the past, health care was not available to all who needed it. Consequently, there was a need to make sure that health care services were more coordinated in the region. There are numerous organisational changes that the NHS has undergone. First of all, it created an internal markets idea where health authorities and doctors were given funding from the government and they could use this to purchase health care from different groups like acute hospitals. However, with time, this scheme was not very effective as there was too much bureaucracy. Consequently, there was a need to bring in reforms in order to reduce inefficiencies and the current system was born; the use of primary care trusts. (Department of Health, 2006)
The Health care system in the United Kingdom is operated by a national budget made by the government. This budget normally includes all the issues that will affect the effectiveness of service provision such as; capital outlays, operating expenses and medical training. Specific health care providers normally operate on set budgets made on a yearly basis.
Despite all these benefits, one must not underestimate all the disadvantages that come with provision of health services under such a scheme. First of all, the total available resources will always and have always been less than the demand for health care. Consequently, there is a need to prioritise issues and allocate finances for the neediest groups. Groups such as the elderly are maintained at a pre-set fee and must therefore be denied certain medical procedures such as kidney dialysis; this procedure is only allowed for those who are fifty five years and below. There are many patients in the UK who have still not reaped the full benefits of a national health care system. Another challenge facing the health care system in the UK is the fact that there is little room for technology within service provision. All these challenges will be examined in detail in the subsequent portions of the essay.
Overview of the health care system in the UK
There are a number of stakeholders that are involved in provision of health services within the United Kingdom. The first being the Department of Health; their main objective is to ensure the well being and health of its citizens. Additionally, there is the National Health Service whose objectives are not clearly laid out. There are also Primary Care Trusts (PCTs) that have been commissioned with the process of selecting a number of health services for their local population in order to ensure the well being and health of the population. PCTs have the option of choosing health care services from any of the following groups (Department of Health, 2005)
social services
voluntary services
private clinics
private hospitals
NHS
In light of these alternatives, there is a variety of health care providers to choose from and these health care service providers need to market themselves in order to ensure that they get commissioned by the NHS trust care. Some of the issues that need to be given top priority during marketing include availability of suitable equipment and employment of new technologies in provision, Possession of well trained staff among other issues. Because of all these differences in priority issues, there is competition among health care service providers.
It should be noted that the government currently has moved towards incorporation of marketing strategies in the process of health care provision. The government has indicated their commitment towards marketing strategies because it uses private providers in the process of reducing the amount of time people spend waiting for services provided by the NHS. The government has also included independent centres in the process of treatment and diagnosis. Additionally, patients have been given choices between the NHS and private care providers with regard to elective services. The Department if Health (2006) asserts that whenever commissioning if health services is done, there should be utmost consideration of contestability. The latter trait is also applicable to medical services provided outside the hospital scenario such as carer services.
The relationship between the National Health Service and its suppliers is not clearly defined. This is because the NHS has some inherent community values between the organisation and its partners, however, it also has to consider the fact that it has to be contestable and market driven. This presents some complexities in the supplier-organisation relationship. There is a need to make sure that both aspects are adhered to. Health care trusts; who serve as health care commissioners, usually establish a criterion that facilitates the structuring of the local market. They are also charged with the responsibility of choosing service providers that will deliver health services that fall within their strategic direction and those ones that will also demonstrate that the organisation have obtained a return on their investment. (Coast, 1996)
What people think about the service
It should be noted that not many patients/clients are satisfied with the level of service provision by the NHS and even other service providers. The organisation subjects most of its patients to long waiting periods. Besides that, there are limited resources hence the NHS has to prioritise which services are more vital. The overall effect of this is that some patients may miss out on vital health services. Other people think that the NHS has not given them adequate opportunities to choose different health car options. Consequently, most of them seem to lack the ability to get better health care even when they can afford to.
Problems and issues of the service
Market research is a vital part of any organisation that wishes to stay ahead of its competitors. There is a need to include the needs of the patient when trying to decide on which health service providers will be chosen for certain medical services. Private health care providers should be acceptable to patients. If the NHS simply chooses its own bidders without consulting the population, then there may be customer dissatisfaction.
Another major marketing issue affecting the health service system, in the UK is the issue of technology and innovation within service delivery; this falls under the ‘product’ portfolio of the 4 principles of marketing. Service innovation is one of the key marketing techniques that any organisation worth its salt needs to take advantage. Principles of marketing are founded on the belief that a product with more value will fetch greater demand from the market. Service providers who continuously embrace innovation will provide consumers with greater value for their investments and this will give them an edge over their competitors. The NHS has not fully embraced those options in its marketing strategy. Consequently, patients are not getting the best quality service from the organisation. Innovation could have been seen through provision of health care for patients in the privacy of their homes. The organisation also has the option of introducing outpatient follow ups. This will ensure that health care consumers receive ‘after sales service’. This could go a long way in reducing the long patient lists since potential health problems could be detected early enough and dealt with. The overall health of the population may improve and this will enhance consumer satisfaction. The organisation needs to embrace the fact that most of its consumers re not satisfied with their level of service provision because they have not been innovative. (Maynard, 1991)
In line with innovation, the NHS has not introduced numerous choices for the consumer. There is a lack of innovation during the process of designing product packages. Issues such as community service are not included in mainstream services offered by the NHS. The result of such an approach is that there is a sort of monopoly by the NHS trusts and general practitioners. The health organisation has not realised that consumers need to determine for themselves which services are more appropriate for them. By increasing choice for patients, there will be more responsiveness among health care providers and the NHS. This is an aspect that is lacking and needs to be embraced.
Innovation is not only applicable to the NHS; private health care providers need to embrace this too. In the past, they have not demonstrated their ability to incorporate new and creative ideas in health care provision. There is also a need to adopt technology in various aspects of their operations. Currently, most practitioners may be seen trying to outsource IT experts when dealing with medical records. This causes serious impediments to the delivery of services a it is too bureaucratic. Patients have complained about how most doctors they approach spend most of their time on the computer rather than on patients themselves. This means that there is a need to train medical professionals on how to deal with new technologies. In line with this, there is also a problem with the coordination of Information Technology systems. Complaints have brought forward by patients about how different health providers affiliated to the NHS have no coordinated health care records. Therefore, a patient who had done an x-ray in one health clinic and seeks treatment from another health clinic will be asked to carry his or her results manually to the second clinic. This need not be the case; all private health care providers affiliated to the NHS should coordinate their information systems to maximise efficiency and also to prevent undue waiting periods for their consumers. (Dopson, 2003)
The third marketing problem that the NHS has is the issue of consumer education. Most consumers who may opt to go for elective services do not have the knowledge of where they can find these practitioners. The main marketing issue here is promotion. Compared to other public health services like education, there are minimal cases of promotion in the health services sector. Consumers need to know the various health options available to in order to make use of them. The main promotional tactic that has been utilised by the NHS is public relations. Many NHS trusts usually establish community services with their local populations and this is the major route that they have concentrated on. However, there is very little implementation of advertising campaigns by the NHS and other private health care providers. Additionally, there is the use of sales personnel to market health products. The latter strategy could be adopted by private health care providers who offer elective services. They have not promoted their services to various individual in order to let them know what they can offer. (Hyde, 2004)
External forces affecting the problems
Political
The NHS and private service providers are faced with certain political issues. They need to make sure that decisions made are in line with current legislations. If this does not occur, then there may be challenges from the public. For example, an NHS trust in Derbyshire was faced with court battles from a patient after the primary trust made the decision to procure United Health Europe Limited as their private service provider. The case started in the High Court and eventually reached the court of Appeal which ruled that the NHS should start another process of procurement as they had made the wrong choice when selecting the private care provider because they had not engaged in adequate consultation with the public. This indicates that the NHS was lacking in the area of market research.
The Health Care and Social Care Act of 2001 requires that NHS primary care providers need to engage in adequate consultations with the public whenever there is a need to introduce new services to the market or before market testing. The issue of market research was also highlighted in the case of Morris v Trafford NHS trust. The NHS needs tp make sure that there is full involvement of the local community in any of its decisions.
Another political issue that affects the above marketing issues is conflict of interest. There are instances when commissioners of health services happen to be health providers themselves. This could undermine efforts to choose the most appropriate health clinician or service provider if the person doing the choosing can be chosen too. (Chappel et al, 2001)
Economic factors
The major factor that the NHS has to consider when offering services to the public is its budgetary constraints. The NHS is run by the government and mainly depends on budgetary allocations granted by the government. Consequently, there is a need to make sure that all the marketing services will be conducted within the given budget. This is a major constraint during the process of decision making; most services, equipments, recruitments have to be laid aside just because there is alack of adequate funding. Subsequently, the best decisions need to be made in order to maximise the limited resources available for use by the National Health Service.
In addition to this, there is also the issue of competition among private health care service providers. The government gave private health service providers the mandate to offer treatment and diagnosis to patients. This means that they need to make use of various marketing tools in order to stay ahead of their competitors. Most of them still lack the ability to develop adequate marketing strategies to deal with this new development. There are various options that marketers can use to deal with competition.
Another economic factor that affects the NHS is the fact that they have so many factors that they need to include in the decision making process. NHS trusts have numerous partners and stakeholders that they deal with on a day to day basis. As a result, they cannot make marketing decisions to suite themselves alone and then leave out their partners’ view points. They have to adopt consultative approaches within their marketing processes. (Mullen, 2004)
Social factors
It is quite necessary for the NHS to tackle some of the needs that their local communities have. This means that there should be identify some of the needs that their clientele have before they can adopt models for the company. It should therefore be noted that the number of patients is increasing by the day and the NHS needs to find out some of the causative factors from the community itself and then come up with strategies to deal with it. The issue of community involvement has led to one of the major marketing problems facing the NHS; market research. They seem to lack the ability to involve the public in this crucial awareness strategy and have therefore been lagging behind.
Private service-providers need to come up with innovative packages for their clientele. However, this can only be achieved through staff training and development. They also need to ascertain that their staff members have the best possible working conditions and also that they are given good salary packages. This will reduce confrontations within private clinics or hospitals and will also enhance cohesion.
Cultural factors
The people in the United Kingdom have taken up unhealthy lifestyles that are incompatible with healthy populations. Most people are fond of eating junk foods or foods rich in cholesterol. This means that the UK population is particularly vulnerable to heart related complications. Additionally, a large majority of the population engage in smoking hence increasing the cases of respiratory illnesses. Therefore, the NHS needs to prioritise some of these issues. They need to asses the level of prevalence of the above mentioned diseases through market research and then they need to come up with special product packages to combat them. (Chappel et al, 2001)
Technological factors
There is a need for the NHS to embrace more technology in the area of service provision. The field of medicine has numerous applications that can utilise technology. This can be in record keeping, coordination of services by other NHS providers, use of up to date equipments in the treatment and diagnosis phase and also in the administrative process. Countries such a the US do not have a national health care system and they boast of having one of the most technologically advanced medical systems in the world. This brings to light the fact that a national health care system can slow down technological adaptations. However, with consistent efforts by the various stakeholders in the NHS, then there will be continuous improvement in this area.
Private health providers also need to embrace technology through use of advanced equipments and training techniques for their staff members.
Environmental factors
The major environmental aspect affecting health care providers is in relation to the community. The organisation is expected to participate in community cleaning services in order to serve as an example to the locals. This will boost their public relations and will go along way in promoting their services. Additionally, health care providers need to make sure that they use biodegradable disposing bags for their health related wastes.
Marketing strategies that can solve the problems
The first thing that the NHS needs to do is to adopt a market research strategy. Market research is the process of;
collecting
recording
analysing data that exists in the market (Kress, 1988)
This data will normally involve both consumers and competitors. Most of the time, market research is done in order to find out information before introduction of certain products or in order to come with forecasts. Normally, organisations will need to come up with demographic factors about their clients. Market research should be mainly be adopted by private health care providers. Since the government has given private service providers the mandate to offer health services to consumers directly, there will be a need to come up with the most attractive package since the sector is no vulnerable to market forces.
Some of the tools that the private service providers or the NHS can use to conduct their market research can include the use of questionnaires. They could find out what patients normally look for in a good health care system. In order to reduce ambiguity or diverse answers, there could be a list of these items to choose from. Additionally, the questionnaires could also include information about where consumers mostly go to purchase their health care and what prices are charged. This will give private service providers information about their competitors and will help them to come up with better prices for their services. This will help them in the process of achieving competitive edge. The main advantage of using questionnaires is that they take up relatively minimal time compared to other sources. Secondly, questions are straight forward and uniform. This will help the service providers come up with solutions as fast as they possibly can.
Market research can also be conducted through secondary sources. Here, private service providers can use the internet or company websites in order to compile information about some of their competitors. By conducting marketing research, private service providers will ensure that their prices, products and location strategies suite their clients. The internet is quite a valuable source on some of the strengths and weaknesses of health service providers. In case company websites are not available, then private health care providers can make use of journal article or newspapers containing information about their field of interest. There are also other countries in Europe that have adopted similar health care system to the UK’s. As result it possible for the NHS to emulate some of their marketing strategies in order to improve the public’s health. (Rossi, 1983)
Market research will go a long way in ensuring that two of the marketing problems mentioned above have been solved. The first was the issue of patient involvement in decision making processes. Issues found from the research should act as a basis for some of the changes to be incorporated into the NHS and also among private care providers. The second issue that will be solved is the issue of innovation. Consumers can give their take on some of the services that they would like to see in the NHS or among private service providers. This will ensure that most of these issues highlighted could be lumped up into anew product package. Consumers have numerous and creative ideas that could boost the public health care system in the United Kingdom.
The second marketing strategy that private service providers could adopt is through brand positioning. There are two main avenues available;
intangible brand strategy
tangible brand strategy
Intangible strategies are those brands that are not linked to any particular product. Such brands are usually designed to capture audiences through their names rather than the rationale behind them. The second type of strategy is the tangible brand strategy. These are brands that are linked to specific functions. The most appropriate strategy for private health care providers is the latter. This is because some of the most powerful organisations in the world have adopted this strategy. For example, FedEx has established a tangible strategy that links its name to guaranteed delivery. Citizen Bank has established brand that is responsive and rapid. (Bohmer et al, 2001)
The first step is the process of creating a strong brand image is through a compilation of items that may be most attractive to customers these could include
-properly trained nurses
-convenient locations
-best trained doctors
-has treated people for 50 years
These and many more could act as a platform. The market research strategy mentioned above could also act as a guide and will need more editing and analysis in order to come up with the most popular attributes. Thereafter, the health care providers could compare their attributes with those ones offered by the competitors and deduce which ones will fetch the highest market power. The health care providers then need to come up with feasibility options for different brand options. For example, is they choose the issue of having well trained nurses as their brand strategy, then they must asses what it will entail financially to adopt that trait. This is because possessing well trained nurses is a good motivating factor for patients but may not be very affordable for a particular service provider. (Mitton & Donaldson, 2004)
The issue of brand strategy is quite useful to private service providers because they have now been given the mandate to provide elective services. If clinics, hospitals, etc do not adopt a brand strategy, then they take the risk of disappearing among the other health care providers. Brand strategies will solve the problem of consumer education because they will act as platform for promoting the respective health service provider.
Conclusion
The National Health Service and private health providers have not involved the public in their decision making processes, they have also been slow in promotional efforts. Lastly, the two groups have also done very little innovation in their service delivery. These three marketing challenges can be solved through adoption of brand strategies and through market research. (Fowler, 1993) In the current market place, organisations are becoming highly competitive; using these marketing strategies could put an end to patient dissatisfaction.
Reference:
Department of Health (2006): About us: The Department of Health, retrieved from accessed on 30 April 2008
Mitton, C. & Donaldson, C. (2004): Priority Setting Toolkit: A guide to the use of economics in healthcare decision making; London, UK: BMJ Publishing, pp. 35–45
Bohmer, P. et al (2001): Maximising health gain within available resources in the New Zealand public health system; journal of Health Policy, 55:37–50
Chappel, D. et al (2001): Implementation and evaluation of local-level priority setting for stroke; Public Health. 2001, 115: 21–9
Maynard, A. (1991): Developing the Health Care Market; The Economic Journal, 101:1277–86.
Mullen, P. (2004): Quantifying priorities in healthcare: transparency or illusion? Health Service Management Resource; 17:47–58
Coast, J. (1996): Priority Setting: The Health Care Debate. Chichester; UK: Wiley
Fowler, F. (1993): Survey Research Methods; Newbury Park; CA; Sage; pg102
Kress, G. (1988): Marketing research; Prentice-Hall; London; pg 98
Rossi, P. (1983): Handbook of Survey Research; New York; Academic Press; pg 103- 108
Department of Health (2005): NHS improvement plans: putting people at the heart of public services; a report by Department of Health
Dopson, S. (2003): Leading Healthcare Organizations; Pal grave Macmillan
Hyde, j. (2004): Managing and Supporting People in Healthcare; Bailliere Tindall, London International Journal of Healthcare Management
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In take of nutritional and vitamin supplement had become a part of out fast moving life. Everyone around us, including us, is highly dependent on the health vitamin and nutritional supplements as an extra aid to our good health. What is the reason behind it? Food is now harvested before it is ripe. All of this has weakened the micro-nutrient content of our food by the time it reaches our mouths and this has created a false sense of security when it comes to the amounts of important nutrients we think we are taking in.
You know what this means right? Even if you eat a well-balanced diet with the largest majority of your calories coming from raw vegetables and then fruits, it’s virtually guaranteed that all that good food will still not be supplying you with enough vitamins, minerals, phytochemicals, amino acids, enzymes, antioxidants and so on.
This is a reason why we are so dependent on health supplements and for the very same reason we the chances of deciding on nutritional health supplements can be taken for granted. We all just walk up to any drug store or even a grocery and pick up any bottle which says “multivitamin.”
What we expect out of them? To feel like a super hero after few days time! Unfortunately that is not the case. Nutritional supplements are not like energy drinks or boosters which will give you instantaneous results. Choosing the best vitamin supplement should be an informed and wise decision. There is probably a lot about that you have not yet discovered. And you may not be able to as you do are not aware of the different varieties available in market and which is suits you the best.
Did you know that there are no specific FDA regulations for controlling the vitamin industry? This basically means that anyone can sell you a vitamin and label them as they wish. This can be done regardless of serving size, kind and amount of nutrients, and so on. Not many know this fact and thus the wellness industry takes their customers for a blind ride landing them in dark pits.
You need to know how these supplements work. When you swallow a multivitamin most specifically a tablet, the active ingredients are released to your stomach and then pass through the small intestine where they are absorbed into the bloodstream. Most supplements fail during the breakdown of the nutrients in the body. Nutrients from poor quality tablets get destroyed by the acids in the stomach. There is virtually no absorption taking place. Thus you end up with nothing at all.
Thus it is recommended to take the aid of nutritional and health vitamin supplements and more than that, it is important to consult your doctor and dietitian to get the supplements which are required by your body. Buying anything will not help. Have a good knowledge on what you need and if the supplements you having are benefiting or affecting your health.
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Sensaria Natural Body Care is a direct sales company, allowing its representatives to work from their homes. Sensaria’s products utilize fine essential oils and other ingredients from nature to create cleansers, toners, and other skin care essentials.
Sensaria Natural BodyCare’s motto is “the perfect blend of nature and science.” Keeping with the tone of their motto, each product lists its natural ingredients online, and what that ingredient does for your skin. For example, their Toning Mist includes, among other ingredients: Linden Flower, which revitalizes and hydrates the skin; Horsetail, which is a mineral-rich botanical which softens the skin; and Yarrow, which is soothing and calming. Prices for their products are similar to other high end skin products. Most are priced around $20 or less, with a few products that are more. They carry products for both men and women, as well as massage oils, hair care products and sunscreen
This company sells Sea Grade Products for home use. In fact they are the top direct seller for this products. Through their Spa Experiences program Sales Representatives sell these. This is a very fast growing, and from what we can see also a stable company. In just 2001 the company only had a few reps. But now they boast over 5,000 total reps which bring in more than 20,000 new customers each month. These are loyal customers who purchase based on the product line. They claim brand to their products, which means they never plan to change regardless of any market flucutation.
Sensaria Natural BodyCare sells its products through Spa Experiences. Each representative schedules Spa Experiences in their area, with someone hosting it and inviting their friends, like most typical home party companies. Representatives need to have enough product on hand for a Spa-like experience, so all the customers can give the products a try.
The company seems to be temporarily making it easier to become a sales representative. They are deferring payment for the $149.00 Business Kit until February and instead of having six scheduled Spa Experiences on their application, new representatives only need to have one… they can even host this first Spa Experience themselves. Sensaria allows its representatives to take their commission right off the top of their sales, so there is no waiting for commissions.
There is not a lot of information on the Sensaria Natural BodyCare site for potential representatives, although they do have a private area for existing representatives. If you download their application, you find out about the incentives offered if you sell a certain dollar amount in your first 30 days, or if you recruit someone under you. More incentives in the form of products are available by meeting various quotas within your first 90 days.
Sensaria Natural BodyCare is a member of the Direct Selling Association, and upholds the DSA’s code of ethics.
In searching around for opinions of Sensaria Natural BodyCare, I did not find anything negative. The representatives that have posted at various sites are all very positive, and eager to promote the company. They do not state how much they’re making, but they seem happy with the company and their products.
You can read our Unbiased, expert review of from Brian Garvin and Jeff West at . This article may be used royalty free provided bio & links remain intact.
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I’m new to trading. I’ve taken a class in options trading and am reading everything I can on trading, timing, money management etc. I want to start out with a sizeable account ~$20,000.00 so I won’t get knocked out quickly while I’m getting the feel for the market. Is it possible to get a loan for these purposes? Since stock trading can be considered a business does anybody know if there is a small business-type loan for stock trading purposes. Any help would be of great help. I know I will be able to perform well in the market. But it is difficult to save a sizeable trading account when you have bills, mortgage etc. Thanks
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