Posts Tagged ‘advertising’

Cell Phone Advertising – Cell Phone Users Are Waiting For Your Products And Services. Make Money

Friday, January 27th, 2012

Adsense? Done that. Article Marketing? Done that. Blogging? Done that. Pay Per Click? Done that. Have you done Cell Phone Advertising? Probably not as of yet.
This is not about selling cell phones or plans. This is about selling your products and service to cell phone users. Many people are always on their phones and this is the perfect situation to market to these users because this is huge. Everyone and their relatives own a cell phone am I correct? What better audience to market to because the income potential is Gigantic! Did you know that this is still a market that is pretty much untapped?Yes it still is.

You can get started with some training in this lucrative industry. Join the Maverick Coaching Club. You will get hands on training through high quality videos. You will learn how to make money through this new technology called cell phone advertising. You have very little competition going on right now in this industry and you will be surprise that most people are not even aware of this money making technology. This is your opportunity right now to get in this industry early before pretty much everyone else does.

Here is what you are going to learn. There are 7 modules that are all connected to each other to easily help you understand how to make money in this whole new marketing business. You will be taught how to make a  7 figure income in the cell phone industry. You will work with test proven marketing strategies that is going to help you dominate this industry.

You will learn how to make money fast. The first video module 1 is going to show you how you can start making money in the next 48 hours with this new cell phone system. When you first log into your new coaching club, go straight to the fast action guide. When I joined this program this is thing I went straight to. This is a keeper and this guide will be a keeper for you as well because it is the basics that helps bring everything together. By leveraging the income you will make with this program and re-invest into more advertising, you are on to something big earning you a boatload of money.

Your timing is just right because you can really take advantage of this huge market right now because by 2011 there will be over 5 billion cell phone users. I see alot of opportunity here and I hope you do as well. You can become a very  proud member of the Maverick Coaching Club. You will soon find out that this is going to the best investment you have ever made. Do not let this one pass you by. You might just kick yourself later if you do.

This Is A Business Opportunity Here You Should Not Let Slip By. You can get started in this industry early, right now and make all the money you can before everyone one else finds out about this explosive business. We are all cell phone users and we need products and services too. Cell Phone Advertising At Its Best!
http://makemoneyeasyonline.info

Article Source:http://www.articlesbase.com/business-opportunities-articles/cell-phone-advertising-cell-phone-users-are-waiting-for-your-products-and-services-make-money-1459876.html

Franchise Costs, Fees and Other Charges

Saturday, November 12th, 2011

To start a franchise, you have standard initial costs and further ongoing costs. You need to pay first the set up fee. This is sometimes referred to as the initial franchise fee. This fee covers the costs of the franchisor to help get you started in the business, train you, provide initial marketing material and assist you at launch. This initial fee might also cover the cost of specialist equipment, or if it is an internet franchise, the website.

Often the franchisor will initially allow you to pay a small deposit to secure your territory followed by the final payment once you are ready to sign the franchise agreement. This deposit will count towards your initial fee and will be deducted from it when you finally make the payment for the remainder.

After you have bought the franchise, this is when the other large costs start. Your main costs will be for premises, wages, any equipment you need and stock to get started. If you are setting a retail business, your principal costs will be for rental or purchase of premises followed closely by rates. Your franchisor will often assist you in selecting the ideal premises in which to operate their business.

Staff costs can be very high, or low, depending on which franchise you buy. A fast food franchise like McDonalds needs people on hand to prepare the food, keep premises tidy, serve the customers and maintain the equipment. However, with other franchises you might be able to operate the business yourself. An example of this would be if you bought into an internet franchise where your main purpose is to sell advertising space on your web based business directory.

You might have to outlay a substantial sum of money to buy all the initial equipment you need for the franchise. Often the banks will assist you and allow you to either lease the equipment or provide you with a loan so that you can pay for it over a number of years.

You may find that your stock is sold to you on advantageous payment terms, meaning that some of the burden of holding stock and replenishing it will be taken care of by your customers if it is a cash business. The burden on you increases greatly if you have to offer credit to your customers.

Once your business starts trading then you face ongoing costs like royalty payments. There is no one way to calculate royalties. Some franchisors will charge you a percentage of your turnover ranging from 8% to 15% and demand royalty payments annually. Others might insist that you pay a smaller fixed sum monthly with a final sum due at the end of the year once your accounts are completed.

Finally you might also have to pay a marketing levy or advertising fee. This is to cover the costs of national or local advertising that the franchisor does on your behalf. This is usually calculated as a percentage of your turnover and can be as small as 1% or as large as 5% and anywhere in between.

You should know what all the costs are roughly going to be before you commit fully to any franchise model. Read the small print of the contract so that there are no unpleasant shocks when you start trading. Make sure you take specialist advice so that you fully understand the franchise agreement that you are about to commit to.

Naz Daud – CityLocal Franchises Business Franchise Opportunity Home Franchise Opportunity Franchise Business DirectoryArticle Source:http://www.articlesbase.com/business-articles/franchise-costs-fees-and-other-charges-1351713.html

Yahoo! and MMA to Offer Measurement Service to Enable Marketers to Optimize Advertising Spend Across Media

Tuesday, May 31st, 2011



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Yahoo! and MMA to Offer Measurement Service to Enable Marketers to Optimize Advertising Spend Across Media











Sunnyvale, CA & Wilton, CT (PRWEB) December 16, 2005

Yahoo! Inc., (NASDAQ:YHOO), a leading global Internet company, and Marketing Management Analytics, Inc. (MMA), the marketing analytics pioneer, today announced a new service that will help marketers improve their return on overall marketing investments by evaluating the offline sales impact of their online marketing programs. This move builds on Yahoo!â??s commitment to enhancing the accountability of online marketing ROI, and will help marketers deploy a best practice solution for budget allocations across all media.

Yahoo! and MMAâ??s marketing ROI assessment model builds on an existing MMA model to include data from Yahoo! showing usersâ?? exposure to online graphical and search advertising. This new model provides a focused assessment of online programs on Yahoo!, measured next to programs on other media, and gives insights and recommendations to marketers on both online and offline marketing spend. Marketers can choose to provide MMA with data from other online sites, including direct marketing campaigns and Web site data, to get a broader view of their total marketing programs.

â??Marketers need to be able to measure and make decisions about online and offline marketing campaigns with a holistic view,â? said Wenda Harris Millard, chief sales officer, Yahoo!. â??Providing this new service with MMA is a key step in Yahoo!â??s continued commitment to providing marketers with leading tools to enhance and optimize their marketing spend.â?

â??In many ways, online marketing can be more accountable than many offline marketing tactics, but there is still a real need to understand the total sales impact of online and offline programs on a common ROI basis so that optimal budget allocations can be made,â? said John Nardone, MMA Chief Client Officer. â??Clients are shifting more and more of their total spend online, and need to move beyond measurement of clicks and page views to understand what is really working to drive sales.â?

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

About Marketing Management Analytics, Inc. (MMA)

MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1000 studies on hundreds of brands and businesses in more than 20 countries. MMAâ??s clients include many of the most recognized marketers in the world. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information, visit http://www.mma.com.

Media Contacts:

Nissa Anklesaria, Yahoo!, 310-907-2851

Louise Callagy, Fleishman-Hillard (for Yahoo!), 415-318-4109

Wendy Marx, Marx Communications (for MMA), 203-445-2850

Tom Mariam, Marx Communications (for MMA), 914-939-4294

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Vocus©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Tennessean Media Group Announces Local Advertising Relationship with Yahoo!

Friday, January 28th, 2011

Nashville, TN (Vocus) November 1, 2010

The Tennessean Media Group today established a localised advertizing relationship with Yahoo! that brings together the Tennessean Media Group’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertizing expertise. Tennessean Media Group will proffer Yahoo! digital inventory as part of their local advertising solutions. As a result, local advertisers will benefit from spread out digital reach and heightened audience targeting capabilities established on geography, user demographics, interests, and more against that spread out audience. This alliance combines Tennessean Media Group’s credulous local brands and multimedia sales and commercializing expertise with the muscular digital brand credibility and audience of Yahoo!. The fresh relationship will let Tennessean Media Group’s audience solutions capabilities to reach up to 80% of Nashville’s Internet users with Tennessean.com and Yahoo!.

Providing localised businesses heightened commercializing capabilities to accomplish their goals is substantive for us,“ stated Carol Hudler, President and Publisher, Tennessean Media Group. “Our audience solutions, enhanced by Yahoo!’s digital reach and comprehensive audience targeting capabilities hand over the proper audience at the proper time with the proper solution.

“Local advertizing continues to be a crucial area of focus for us, and Yahoo! is perpetrated to assisting localised businesses reach eminent quality target audiences,” stated Lem Lloyd, vice president channel sales, Yahoo! Americas. “This relationship significantly expands our local offerings and gives advertisers the technology and scale they necessitate to reach their consumers online.”

About Tennessean Media Group
The Tennessean Media Group is a multi-media company with a suite of advertizing and commercializing products and services. Led by The Tennessean and Tennessean.com, the Tennessean Media Group delivers solutions to serve targeted audience and ad hoc advertisers. Our product line includes newspapers, magazines, web sites, niche publications as well as digital and absolute marketing services like search engine marketing, email and absolute mail programs.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their individual owners

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Vocus©Copyright 1997-2010, Vocus PRW Holdings, LLC. Vocus, PRWeb and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC

Company Growth 5 Free Online Business Advertising Secrets

Friday, November 26th, 2010

Sun Tzu stated in his Art of War, that you should attack, where the enemy is weakest.

In the contemporary business world, most business owners seeking company growth fail to understand how to achieve free online business advertising. If they did, then their business growth could be exponential.

In business war terms, your enemies are your competitors, and your competitor’s weakness is frequently identified by business management consultants and business consultancy firms as their online e-commerce presence.

If addressed correctly a companies growth can be staggering.

It doesn’t matter which business sector you hail from, adopting these free small business advertising tactics can lead to exponential growth of business.

Company growth secrets from free online business advertising outlines financial & growth benefits. Growth can be achieved by business owners tapping into a companies growth strategies afforded by the new online advertising options like Google domination.

One of the most restrictive business growth factors is a lack of a business sector small business advertising budget.

Business consultancy firms typically hire SEO specialists to solve this issue.

Every business owner aspires for fast company growth in sales and profitability and always looks for the right means to achieve business growth.

Experiencing business growth is both a struggle and a pleasure, as every business sector owner tries to reduce the struggle and concentrate his efforts on accomplishing their companies growth.

Business management consultants suggest one of the most important aspects relating to growth of business is to systematically re-invest part of the profits back into the business.

Out of the many conventional marketing strategies which a growing business adopts, advertising and brand building should figure at the top of the marketing strategy.

There is a wide choice of free online business advertising and even more free small business advertising strategies available to business owners.

It has been suggested that given the penetration of the Internet throughout the business world, using cyber space as an effective advertising media is fast catching on amongst the business community.

Innovative methods of free online business advertising are being used to effectively increase the reach of the business.

Business growth from free small business advertising is an important concept which should not be overlooked by either small or large business organizations.

Some business consultancy firms estimate the number of websites will shortly exceed the total population of the world, and numerous new websites are being launched every day.

Most of the websites look for different streams of revenues, and posting advertisements is one of the most popular means of revenue for many websites. PPC or Pay Per Click is also popular within the business sector as a means of instantly achieving business growth.

This is because the fees are payable to the websites only when the users click on the advertisement. At all other times its acts as a free advertisement.

Business management consultants and business consultancy firms who work with start-up businesses stress the need for low cost advertisements, since advertising budgets of businesses during the start-up phase are low and often nonexistent.

However one of the best kept secrets for achieving company growth is to identify the online outlets which offer free online business advertising and free small business advertising designed to assist a companies growth.

There are also many websites which allow free advertisements for a stipulated period of time and charge the businesses only after the free period.

Some online marketeers emphasize the need for every business to use innovative methods of low cost or free online business advertising for business development, and the growth of business. Utilising the following free small business advertising, secrets can turbo charge your company growth.

Free Online Business Advertising Company Growth Secrets #1 Web Site Blog

Every business sector seeking business growth is being advised by business management consultants to incorporate a Blog into their business web site.

I suggest writing your own business Blog is one of the greatest free online business advertising strategies required to achieve a companies growth.

It is no great secret that business consultancy firms are also promoting a well written Blog as one of the most effective growth of business tactics.

Free Online Business Advertising Company Growth Secrets #2 Writing Online Articles

It has also been suggested that the internet is a huge source of valuable information which can be tapped into for business growth for any business sector.

Many business management consultants and business consultancy firms have identified the writing of online articles as one of the most successful free small business advertising strategies required to achieve growth of business.

It is unlikely that anyone knows your business as well as you, so it makes sense for you to write your own online articles about you, and/or your company’s products and services. Once published online, your articles will help to drive customer traffic to your web site.

Free Online Business Advertising Company Growth Secrets #3 Online Article Submission Sites

Business consultancy firms and business management consultants promoting business growth advocate submitting your online articles to any number of the online article submission sites.

However caution is advised as there are literally tens of thousands of these online article submission sites, and like any business sector there are good and bad submission sites.

To increase your companies growth by submitting your articles to submission sites, you need to understand the relevance of free small business advertising as opposed to some of the submission sites who charge fees for this service.

In a nutshell you are looking for growth of business, so the concept of an article submission site posting your business article to hundreds or thousands of other business web sites and Blogs will undoubtedly assist in any companies growth.

Free Online Business Advertising Company Growth Secrets #4 Google 1st Page Listings

Business consultancy firms and business management consultants suggest that irrespective of your business sector, fantastic business growth can be achieved by having one or more of your business articles placing on the first page of Google and or other major search engines.

It is generally recognised that online buyers are 4 to 6 times more likely to buy from a business that has a natural organic listing on a search engine first page, as opposed to a business paying for a sponsored link or pay per click campaign.

This medium of free small business advertising really assists any growth of business and all business owners should be aware that 66% of all business buyers now utilise a major search engine for initial research before buying. Having a 1st page listing assists any companies growth.

Free Online Business Advertising Company Growth Secrets #5 Google Domination

The SEO MS advises that Google domination is such a secretive art that very few online marketing companies or business consultancy firms know how to harness this powerful free small business advertising strategy. Growth of business for any business sector can be achieved by implementing the concept of Google domination.

Google domination is simply having your business article or articles dominating the first page natural listings. Business management consultants suggest that when a purchaser searches for a product or service that you or your business sells, it inspires supreme confidence if you or your company dominate the Google listings.

To achieve maximum business growth you want your articles to feature above the scroll, which in reality means dominating the top 5 listings on Google and other search engines.

Achieve this and the likelihood of your companies growth increases significantly.

Dr. Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com

Article from articlesbase.com

Advertising Online

Saturday, October 2nd, 2010

Online Advertising Information
Advertising Online

Online Classified Ads: The Swiss Knife of Online Advertising

Sunday, July 25th, 2010

The advent of the Internet brought with it the invention of online classified ads. Believed to be the height of advertising and marketing, but the kiss of death for newspapers and other advertising venues. It turned out both beliefs were untrue and basically over hyped. Over time, it was learned that online classified ads used in conjunction with other forms of already established media actually made each other stronger. Then the use of online classified ads blossomed again and took on a whole new avenue for the internet marketer. Many not only added classified ads to their pages, entire sites popped up specifically for displaying online classified ads.


At first, people loved being able to not only advertise their goods and wares but they enjoyed just browsing and surfing other ads. It was a virtual flea market of goodies; city to city, coast to coast, and even country to country. Free online advertising made it possible to sell anything anywhere and with little or no risk. Besides being able to advertise a vast amount of merchandise coast to coast and the ability to find specialty items anywhere in the world, online classified ads also allowed a new venue of marketing for the masses. Those who sold products could use online ads to marketing their products without having to have a website.


The internet opened up a world of marketing for those in the start-up stage of business who could not or did not want to finance a website at the time. Online classified ads could be placed on any number of reliable sites, in the marketer’s own city or abroad. Placing ads abroad meant a business could widen its customer base at little or no cost to the business, leaving cash flow to put towards other parts of the venture. Ads could be as long or as short as necessary and could be placed in many different areas as many times as needed. As the majority of online sites offered this service for free, it became an indispensable form of advertising and marketing; akin to having a 24 hour coast to coast store front.


At first, many newspapers merely offered simple advertising options; but by following the trend of sites dedicated to online classified ads, newspapers realized being allowed to add banners or pictures only further increased the value of online advertising. Newspapers found they had better advertising success when sections such as real estate and car sales were allowed to add pictures. Customers too found adding a picture instead of having just a mere description attracted more viewers to their ads. More viewers meant more offers, which meant getting that house or car sold faster. Suddenly, spending for online advertising began to be a larger part of newspaper budgets every where.


Many sites that offer online classified ads have also seen the benefit of adding other options such as chat and forums for their customers. A number of people who may go online looking for a certain item are more than likely to click on a few ads that catch their interest. They may also be willing to stick around and pop in for a discussion and see what the general public has to say about things. It has been found that sites that offer online classified ads have the opportunity and ability to become community centers and venues for communication. A person can go in looking to find a bargain basement on wicker furniture or a vitamin health regimen and come out with a whole lot more.

Andy West is a freelance writer for CountyLoop. CountyLoop.com makes it easy to use online classified ads and directories. For more information, please visit http://directory.countyloop.com/classifieds.php.

Online Business Advertising ? Find the Best to Get Results

Tuesday, July 20th, 2010

Our whole lives revolve around money. Owning your own business, having profits and generating income through your own efforts is something that we strive for. With the development of the internet, owning your own profitable business has never been easier.All you need to do is have a website, something that you can create on your own or solicit the services of another company to do it for you. You can do anything over the internet and if you have the inspiration to speculate what people want, you are one step closer to achieving your dream – becoming financially independent and being your own boss.Outsourcing is the activity of appealing to the services of a third party to do something that would be too complicated for you – just like paying others to create your website. You should consider this as one of the main activities if you want your business to thrive over the internet. One aspect you should really consider letting others handle is online business advertising.The third parties I am talking about are companies and teams that do the things you want on a daily basis, therefore they have greater experience in the field than you. If you want to start online business advertising for your company you might hit a dead end, but they can provide solutions for every situation. Online business advertising involves lots of methods like banners on various websites, text advertisements, video advertisements, blogs and autoresponders. You are probably scratching you head about some of these terms because you don’t know what they mean, but they are proven to be some of the most effective methods to get your business known over the internet.If you want to know where to find a reliable provider of online business advertising services, be sure to visit the website primerealadstate.com. This is one of the fastest growing communities of online marketing because of its unique ways of operation. The best way to describe it in just a few words would be as an online advertising network. Lots of people are connected with each other, trying to get the traffic they want on their websites, trying to evolve and become a better player online.Let me try to describe how this online advertising network works. First of all, signing up to enter this community is free of charge. The first step after registering is to get your own apartment as it is called. After that all you need to do is thrive.An apartment on this online advertising network is a website where you can post all kinds of messages, ads and other information about your business. For users that have been around the internet it is similar to a MySpace page. You have a lot of interesting options like chat rooms and blogs to let the world know what you are about.There are a huge number of other users that have similar apartments on this online advertising network. You can ask them to visit yours or you can go to their place and earn extra hits, which mean more possibilities. For more information visit the website primerealadstate.com.

Trying to achieve successful online business advertising on your own is very difficult. You should consider having some fun while you are marketing. Try visiting the website mentioned afore and join the best online advertising network available over the internet.

Use Offline Advertising Such as Flyers, Brochures and Posters to Sell Online Products

Wednesday, July 7th, 2010

As the internet continues to grow in complexity and reach, many new products and services are being developed. A high percentage of these are digital in nature such as e-books, online courses and memberships. Since they are purchased and used online, those promoting them often think they should only be advertised online. But offline marketing of online goods and services can be surprisingly effective. I have found this from personal experience.

Some time ago I used flyers to promote a Clickbank product, a survey site. I “snipped” the affiliate link to make it easy to type and displayed this prominently on the flyers. They were very basic; just strips of paper really. I distributed thousands of these flyers through the suburbs of Perth over a couple of months. I can’t recall exactly how many unique visitors I got from this campaign, but it was probably only in the dozens. Yet three of these people ended up buying the membership! (I knew this because the location of the buyers was shown in the stats. Anyone from Perth almost certainly came from that campaign.)

I also have a survey site affiliate link on one of my blogs. That link has been up there for years. I have had well over a thousand clicks on it. But so far not one of them has converted into a sale!

The lesson: Clearly it’s more laborious, and therefore expensive, to get hits to your website by promoting it offline. But that traffic seems to be much better quality.

Why? I can’t be certain. But I have a hunch: If a person has learned of your site offline, he or she goes to your site directly by typing in the URL. They don’t do it in the middle of an internet surfing session when there are many other sites vying for their attention (and during which they might be a bit tired). They type it in to the browser because they are interested in what the site offers. They then focus on it without distractions. So they are more likely to make a decision to buy there and then rather than put it off.

So, promoting offline is worthwhile for the conversion rates. Also, you can target campaigns offline more specifically than you can online. If your website is primarily for women, say, why not put your flyers, brochures or posters in women’s hairdressing salons and clothing stores?

Have a website promoting a high end real estate investment program? Do a flyer run through well off, “old money” suburbs where there is a high percentage of people who already own their homes and who are hoping to increase their wealth by acquiring more real estate.

Multi-level marketers can persuade more people to join their downlines if they can meet them in person, so an offline approach can work well for them, too. Flyers displaying both the website address and a local contact phone number placed in nearby laundromats and shopping centers can bring in high quality leads.

Of course, you wouldn’t want to rely entirely on these (or similar) methods to advertise your website. Some of them might not work at all! But it’s almost certain that one or more offline approaches will prove to be effective and should therefore become an integral part of your overall website promotion plan.

 

Matt Hayden is an article marketer in Sydney, Australia. Do you need offline promotion materials such as flyers, brochures, business cards, envelopes, posters and fridge magnets for your business? Check out Perth-based custom printing and design company Eric Salo Design.

Build an Online Money Machine

Friday, June 25th, 2010

It’s for sure! Online money is out there. Here I explain what separates the big money winners from the losers. I need to first show you some of the key ideas that pre-date the Internet.

Before the Internet

The need to make money has always been with us. One of the earliest strategies to accomplish this was the “chain letter”. Don’t worry – I’m not promoting a chain letter – rather explaining a lesson we can all learn from that ill-fated methodology.

The power of the chain letter lay in the fact that it allowed people to leverage their investment. It worked like this.

You get a letter that asks you to:

* Send a small amount of money to the person whose name is at the top of a list of future recipients.

* Delete the first recipient on the list, and put your own name on the bottom of the list.

* Copy and mail the letter to as many people as you can.

If you sent the letter to 100 people, and each of them sent it to 100, and so on, by the time your name got to the top of the list it would be in the hands of many thousands of recipients – each of whom would send you a small amount of money.

How Chain Letters Didn’t Work

The principle problem with the chain letter was that your small donation to the person at the top of the list was a gift. You got nothing in return. For this reason, our country’s lawmakers got into the act.

The “End” of the Chain Letter

Lawmakers don’t like to see large amounts of money changing hands without getting their own hands on some of it – to tax it in other words.

So the “authorities” outlawed the chain letter as you might expect. The public rationale was that the process would sooner or later “saturate”, because 100 x 100 x 100 x etc. would eventually encompass everyone on the planet, and those joining toward the end would never get the “reward” they had been “promised”.

This action ignored the fact that no chain letter in history ever actually “saturated”. But the concept looked good mathematically and seemed popular with the voters; so the public remains “protected” from chain letters to this day.

The Invention of Multilevel Marketing (MLM)

In the early sixties, a little vitamin company called Nutrilite invented the marketing strategy we know today as multilevel marketing.

This was a very clever idea. It built on sequential recruitment, the basis of the chain letter; but it sold real products: vitamins. Now there was value received in every transaction.

Two young men partnered up and got really successful at this business and wound up buying Nutrilite. Out of this grew the giant multilevel company known as Amway. Its annual sales hit a billion dollars around 1986, and is approaching seven billion dollars a year today (2008).

MLMs and the Law

The Federal Trade Commission (FTC) took Amway to court, claiming that the sequential recruitment of distributors violated the anti-chain-letter laws.

Amazing! The courts finally did something right. They recognized that there is nothing basically wrong with sequential recruitment, and completely exonerated Amway.

When the dust had settled, the FTC and the Department of “Justice” agreed to re-define the chain letter and the MLM so the chain letter remained illegal while the MLM was officially legalized.

Many people learned from this that sequential recruitment is legal when the customers actually receive something they want in return for their money.

Mail-Order MLM

Still talking pre-Internet lore: it wasn’t long before enterprising individuals began building mail order businesses in which the products sold were documents (small booklets) that provided the reader with useful information.

Such documents were easy to create, cheap to produce, and inexpensive to mail. Employing sequential recruitment similar to that used by chain letters, such businesses provided (for a price) the document products and the methodology of distribution.

It was up to each participant to reproduce the documents, to advertise them via the mail, and to deliver them via mail as promised.

This system of doing business meets all the legal standards of current MLM laws and provides for a very high return on investment. A document that cost 50¢ to produce and another 50¢ to mail might sell for $10 or $20. This business model is still much in use today, and huge profits are being made.

The use of the Internet to facilitate this money making process further amplifies the method’s profitability and makes it accessible to almost anyone. Its development was the next step towards creation of the first online money making machine.

Enter the Internet

On the Internet today, free or inexpensive email to opt-in lists, cheap classified advertising, and highly targeted (though not-so-cheap) search engine advertising make it possible to advertise much more cheaply than can be done by conventional mail.

The cheap and, often automated, creation of personal websites puts large amounts of information in the hands of would-be “infopreneurs” at a fraction of the cost of snail-mail distribution.

Instead of printing and mailing booklets to their customers, businesses of this sort simply receive payment via secure credit card transaction, and then permit the buyer to download the product at the click of a mouse at essentially no cost to the seller.

Thus the properly equipped “infopreneur” creates a virtual money-making machine that handles all the formerly laborious tasks associated with mail-order document sales.

By combining the best features of sequential recruitment, MLM sales, and mail-order document sales with the computer automation provided by the Internet, today’s infopreneur can make large amounts of money in record time. This is the basis of virtually all the big online money-makers.

The worse the economy, the higher the unemployment level, the fewer the jobs available, the more attractive this kind of business is to the public.

The Best Online Money Machine – So Far

Examples of this newly developed business technology come in many styles. Some are well explained and easy to implement; some are more complex and not so well documented. Unless you want to build your own online money machine from scratch – a major undertaking that I don’t recommend – I suggest that you plug into an existing one that works.

To see the best example of this technology that I have found so far – one that is simple, legal, honest, and ethical – you don’t have to look far.

For a somewhat more thorough explanation of the Online Money Machine go to http://www.create-easy-money.com/online-money.html. For a really good example of such a business – one that can make YOU $1,000 a day – go to http://tinyurl.com/6pc9vq .


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