Google and Yahoo trade nasty punchlines in the Search Engine Rap Battle. searchenginerapbattle.com There are three separate battles MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell. ————— LYRICS Yahoo: His skin is so pale, he’s already fatigued The only sports you play are in my fantasy league Look at this guy, hes so white that its scary This guy is whiter than Sergei and Larry I heard your new motto for saving the world You do no evil, if evil’s a girl My design is the biggest, yours is much smaller That rainbow is fruity, like your free Odwalla Uh, and who’s countin too? You asked Jeeves for a brokeback mountain view You haven’t changed your style since 1992 You cant get my name out your head, Ya-hoo! Google: Who is this guy? is he still alive folks? I thought he died with Alta Vista and Lycos Im smarter than you, and you know it, its sad Thats why you pay me to serve all your ads You got no game, youre old like Atari, I tried to load his homepage – it broke on Safari Tell me cowboy, do you feel lucky? Im the good, hes the bad, youre just the ugly Trying too hard, your design is insane This guy has an exclamation point in his name! You wanna test my manhood? you’ll see my stock rise Lets both lift our hoods and compare index size
Microsoft plus Yahoo vs Google, Microsoft vs Yahoo and other variations of names in the paid search game appear to make all the headlines these days. A week ago, StatCounter Global Stats announced that Microsoft’s fresh search engine, Bing, has went through the market share of Yahoo’s engine. Since Bing’s establish, both companies have sought to procure their positions in the market, but obviously none of them can get the better of Google’s dominance in the search industry, which commands over 70 per cent of the market.
While Microsoft has made a significant effort to compete with Google in the search space, Google is coming up with a new operating system that might put Microsoft behind in another market. Microsoft’s online search revenue is hole-and-corner when likened to its total revenue ( million in revenue for online search vs billion total for the last quarter). The running system has been Microsoft’s cash cow. Now Google is intruding on the space and the market looks forward to see how Google’s Chrome OS will change the landscape in 2010.
Yahoo seems to be way behind in all business segments and its stock has drastically declined, especially since the deal with Microsoft fell apart and the recent acquisition offer was withdrawn.
After several back and forth dramatic scenes involving Icahn, Microsoft and Yahoo, no deal was made, and Yahoo’s stock kept going down, and now, coupled with the dramatic market crash, it is even more pronounced.
It was apparent that the Microsoft-Yahoo M&A deal could not go through in any case, as it could not acquire government approval unless Google had accomplished near-monopoly leadership in paid search. Therefore, for Yahoo the hope for Microsoft’s acquisition rescue appeared to be naïve.
But!
But the latest move of Yahoo reminds me of an ad campaign of Mini Cooper that, a few years ago, made the brand’s image – a little guy finds his way and gets ahead of giants.
According to rumors that I picked up in Yahoo’s office cafeteria while visiting a friend the other day (truly never eat alone if you want to hear the latest news first), Yahoo seem to have come up with a strategy that is shockingly simple but might look phenomenal in its post-acquisition grandeur.
The content of the rumor is interesting Yahoo intends to make an amusing defensive acquisition and buy the IdeaMama Ad Network, the ad technology division of a Canadian company with its office in Silicon Valley. At first I was puzzled why Yahoo would need this small funky company, but here is my take on it.
This acquisition can put Yahoo in the leadership position by allowing it to introduce a radically new category of on-line advertising.
Let’s explore it. The success of search companies hinges not so much on relevance of search and quality of search algorithms (yes, Yahoo will always stay behind there); their success at the end of the day depends on advertizing revenue. The bottom line is all that matters.
Up-to-date search engines use CPC as the main advertising model. Some admit affiliate commercializing with CPS, but not everything is that uncomplicated there. CPC has no chance to acquire an appreciable portion of advertisers’’ budget for a number of reasons; one is that the conversion rate of clicks handed over by content partners along with MROI sometimes is alleged. On the other hand, many publishers won’t advertize with Yahoo or Google for the humble compensation that CPC can proffer. Research webmasters’ forums and you will see how much negativity AdSense receives; publishers detest it as it is a soiled media monetization option, but there are not many alternatives out there.
The Pay Per Sale model is always preferable to search engines. Google seems to render affiliate commercializing options, but only for picked out advertisers. Not everybody can leap on the bandwagon. You have to roll up an earthshaking amount of clicks first and then demo an eminent conversion ratio, that, by the way, Google’s algorithm doesn’t cipher very well – there are plenty of holes that forestall stats from exposing tangible numbers.
But even that is not the main challenge. The problem lies in upright coverage. This model can serve only ecommerce companies, those that trade goods online. The gate is not ample opened for every company – if you sell business services, analyzable technologies or highly ascertained consumer products and your sales is mainly made off-line, you are totally out of options – the actual processes and technologies don’t support affiliate commercializing for much companies, end of the story. But it is a shame.
Even if Internet ad spending grows to over 0 billion worldwide by 2010, it still could be increased significantly if only publishers could tap into the sales commissions that affiliate marketing offers. As an example, if a company’s online commercializing budget is 0,000 a year, no marketer can ever get over the hump to expend 0K for CPC instead – no way, but advertisers can easily take a portion of M+ sales commission and reallocate to publishers’, which now increases publishers’’ revenue many fold.
If the rumor proves to be true, the reason why I think Yahoo decided to bite on IdeaMama’s PPD (Pay Per Deal) model and use their ingenious deal tracking process is that it enables Yahoo to chip sales dollars from the growing B2B segment that is not so keen to pass to Yahoo’s CPC their marketing dollars. In uncomplicated math, if Yahoo can pull in 100,000 little to medium measured service and technology companies that currently expend their dollars on CPC with Google and lead generation programs with other vendors, and if each advertiser pays a 10% commission on sales brought forth by Yahoo ads with content partners’ participation, Yahoo can append annually billion in revenue to their P&L, presuming that moderate sales appended to advertisers’’ balance sheet is as little as M annually.
Even if my math is half off, the move with this acquisition is absolute genius as Yahoo will be positioned as the only search engine that offers PPD as an advertising option and will finally have a competitive edge and some identity instead of crawling behind Google.
Yahoo could probably develop the technology in house and launch it, bypassing acquisition, but a lawsuit resulting from infringing on IdeaMama’s patents would probably cost them more than the price of the acquisition itself, plus the hassle of explaining to its shareholders about corporate integrity. From what I heard Yahoo will be paying nothing for this deal, something under million. Taking into consideration that the time factor is acute, conveying people educated in the PPD model from IdeaMama’s team to incorporate the technology into Yahoo’s operation sounds like an astute travel.
billion in additional revenue for Yahoo will cost all together less than M (buying price plus system integration)? Hah? Someone might not like it. Yes, in the last few years Yahoo have clearly misplaced mind share and market share to competitors, but as I see it with this beautiful turnaround travel Yahoo by definition can go the most crucial player in search commercializing sphere as now the company can tap in into verticals that neither Google, Microsoft or AOL can reach (unless one of them places a higher acquisition bid I opine).
For Yahoo, more relevancy in search results and social media innovations won’t solve the problem of Google’s dominance in paid search advertising. Yahoo was behind and will stay behind even despite its acquisition by Microsoft if it ever happens. But Yahoo’s of import acquisition of IdeaMama’s ad system will scale Yahoo’s online advertizing platform and branch it into a fresh online advertizing category with untapped and uncapped revenue latent. Now it is not cultural media innovation that everybody is mouthing about, but innovation in media monetization.
I find all that to be a very interesting development of the search game. I can’t hold off to get word more about 2009 M&A activities and especially the M&A deal “Yahoo plus IdeaMama” and all the post-acquisition events. What happens next in the battle between search giants can be simply interesting; you never cognize who pulls the next trigger and what it might be
Ecommerce Software had invaded the world, had it conquered you too?
Indeed there’s a battle unseen nowadays. Who will take the crown for shopping? Ecommerce or the real world? What is ecommerce? Ecommerce is simply put the buying and selling of products online. Like shopping in the real world the only difference is, it’s virtual. Have you ever noticed that the online world mirrors the real world, but some elements just seem to perform better online?
Of course the downside is you don’t typically get to see customers or those who you’re buying from, but the upside is you can travel around the world and world-class travelers can visit your online business no matter where they are, which is a big online business opportunity.
When you do travel you are likely to spot billboards for businesses and organizations – they are all over the place in many cities and along well traveled roads. These are marketing techniques. In an online environment you have internet marketing strategy like using banner ads. These are also found as you travel through cyberspace to national and international locations. The bonus is that you can click on these banner ads to take you do an entirely new location faster than a transporter beam if you have an interest. You will be directed to shopping carts or what they call storefront which you will shop online. In the real world you have to try to remember either a business name, phone number or website address. Cyberspace makes it as simple as a click.
With Ecommerce you can also earn by promoting the products of other people. This is what you called affiliate marketing. It is indeed very effective marketing for the owner of the product, yet affiliate earning is positive too. So, it’s a win-win situation there.
You buy a newspaper to get information and to read the classifieds. In ecommerce, another strategic internet marketing is to use a search engine to find news and click on PPC ads just like you would classifieds. Again, no phone calls needed, just click and go.
In the real world you can send letters to friends and family and then wait several days or weeks to get a reply (if they remember to reply). In cyberspace you send emails and can attach photos, audio and video to those same friends and family. Again, they can respond with a click and a few typed words – in a matter of minutes. That’s the beauty if you have what they call autoresponders. Autoresponders are part of an online shopping cart solution that makes the work much easier for people.
When ecommerce began many wondered how it would succeed when you had no mechanism for an active sales staff. But hey!! Who said ecommerce can’t make it? On the contrary, ecommerce boomed, because shopping cart software had been made. The birth of web hosting shopping cart and other types of it in the internet makes ecommerce much easier. It acts like a million active staff working for your business.
For the most part, businesses on the web have truly succeeded in allowing the customer to be in control of their online shopping experience. Merchant account services provides access for people to easily find what they are looking for, deliver to them immediately their order, give them the latest about products and many more. In simply put, merchant accounts are there to give the customers their best shopping experience.
There are a few online stores that have an instant chat window where a representative will visit with you immediately after a sale and may attempt to either provide something different, an extended warranty or other special offerings. The special features depend on what ecommerce hosting solution you have and the kind of e-commerce web site hosting company you lean on.
The truth is most online shoppers like shopping on line because they are the true decision makers. The consumer is not rushed into anything. That’s the role of e-marketing, making everything easier for the customers and making them feel they are important.
Things really have changed a lot in the real world and much of the change has been the result of the use of advanced computer technology. Online Business Optimization can now easily be done by anyone else who want to start an online business.
Ecommerce has become a solution that spans generations and nationalities. It brings products that may not have been available in your lifetime to you with a simple search option like ecommerce software. It doesn’t discriminate based on skin tone, religion or age. Anyone can become involved in ecommerce and virtually all age groups are represented in online business ownership.
Ecommerce allows you to go to places you’ve never been and buy things you’ve only dreamed of to fulfill dreams you never thought would be achieved. It is changing lives and providing opportunity for more people than you may realize.
The world of ecommerce is here – the next dimension has been realized – shop on.
Shopping Carts has the power to boost your revenue and sales at the same time. It automates your business and generate effective leads. So, what are you waiting for? Visit and get one.
Cardwell Partners With Birst to Enhance Connections Online With Business Intelligence and Advanced Analytics Integrated With Birst(TM), Connections Online Allows Organizations to Monitor, Measure, and Control Performance by Leveraging Easy-to-Use Analytics, Dash-Boarding, and Collaboration
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Google wooing SMEs to its business apps KUALA LUMPUR: Search king Google Inc is on a mission to get half a million local small and medium enterprises (SMEs) online, with the aid of its business applications Google AdWords, Google Places and Google Analytics.
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Governments and human rights warriors battle online Sunnyvale, California (AFP) May 4, 2010 – Governments are ramping up online attacks on human rights advocates as the Internet becomes a key battleground for fights against oppression and censorship. “The cyberwarfare is increasing,” Balatarin.com director Mehdi Yahyanejad said Tuesday at an annual Business & Human Rights Summit at the Yahoo! campus in the California city of Sunnyvale. “If you …
In the world of Internet marketing and much emphasis is placed on generating traffic.While a good flow of traffic to your site is necessary, it does not guarantee success. So what is necessary to ensure success beyond having a steady flow of traffic coming to your site? Let’s take a look at a couple of important ingredients to success. The first ingredient is a quality website. While anyone can generate traffic to their site, the site has to be able to keep the visitors there.To do this you need a well-designed site that has quality content, is easy to navigate and offers the visitors what they want. Without these facets your site will not retain the visitors’ attention and you will not get sales. The next ingredient is your products/services. If you have a limited number of products/services your customers will soon tire of seeing the same old thing and go elsewhere for something new. You must provide a variety of products/services to keep your customers coming back, however don’t change things up too much or too often. In doing so you may inadvertently discontinue carrying/offering something that was popular. On the other hand, having too much to offer can be equally bad fors. Your customers will not want to spend hours sifting through scores of products or endless lists of services. You must take the time to find a balance that will please your customers. The last essential ingredient I would like to mention is customer service. Quality customer service is of the utmost importance, more so than product/service offerings. No matter how good your offerings are, if your customers can not get answers to questions or satisfaction when they have a complaint they will not be likely to come back any time soon. Dramatically increase income opportunities from the information in this 133 page free money book at
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