A copy of a successful business plan can be a helpful resource as you try to better understand how to create your own. Follow the following guidelines to make sure you use this resource as you should.
Check the Source
Begin by making sure that you can trust the source of this business plan. How do you know it was truly successful in achieving funding for its writers? Keep in mind the motives of whoever provided you with the plan. Are they invested in your success, because of friendship, good will, or business reasons? If not, what was the source’s reason for passing this plan on to you?
What Stands Out?
Pay special attention to the elements of the business plan which would attract you if you were a funder. How does the writer show that it is not much of a stretch for the business founders and managers to make a profitable business based on the basis business idea presented? How are the returns that will flow to funders shown? How does the strategy fit well with the market situation (the customers and competitors)?
Note the Differences
You should also carefully note areas in which the business described in the plan you are looking at will differ from your business. Be careful to know that you cannot simply transpose the strategy laid out in this plan into your own plan. You are looking at the plan to understand the thinking about it, not to copy specific elements verbatim.
Understand the Format
Since business plan format is relatively standard, any successful business plan should give you a good sense of the important sections of a business plan, their order, and the style of the writing and appearance of the plan. Look for how the plan manages to be professional and polished, without creating stylistic distractions from the content of the plan. Look for how the sections of the plan build the story of the business, piece by piece, following an internal logic and order. Look at how easy the plan is to read and to navigate through, with the use of a table of contents, page numbering, and section headings and subheadings. All of these elements should be found in a successful and well-written plan.
Eric Powers is associated with Growthink, a business plan consulting firm. Since 1999, Growthink have developed more than 2,000 business plans. Call 800-506-5728 today for a free consultation. Or, if you’re writing your plan yourself, Growthink offers a to help you develop your plan quickly and easily.
For most, Independence Day occurs on July 4. For Allstate agents who believe they’ve been misclassified as ‘independent contractors,’ the hope is that day will come much sooner as dozens, if not hundreds, of Allstate agents file IRS Form SS-8 to determine whether they are independent contractors as Allstate proclaims, or have been misclassified all along.
The filings come on the heels of a recent petition drive started by an unidentified Allstate agent. The National Association of Allstate Agents (NAPAA)—a non-profit group representing the rights of more than 13,000 Allstate agents—published the petition in its most recent quarterly magazine. In the same publication, the group also published a hypothetical, example of the IRS Form SS-8.
“We prepared this hypothetical example based on the information we gathered from Allstate agents over a period of several years,” said Jim Fish, NAPAA’s executive director. “We believe that agents are being deliberately misclassified and we intend to expose this injustice in any way we can.”
In 2000, Allstate Insurance converted the majority of its sales force from employee to independent contractor status. With the change in status, many of those agents anticipated liberation from the requirements of being an Allstate employee. Now, almost a decade later, Allstate agents are still waiting for their independence, hence the interest expressed by a number of Allstate agents in filing an IRS Form SS-8.
“We anticipate the IRS and President Obama will receive thousands of petitions, said Fish, “When the SS-8 forms are filed, we expect that Allstate’s behavior will be heavily scrutinized by the IRS. If nothing else, this intense scrutiny may change Allstate’s behavior for the better.”
Allstate agents certainly aren’t the first independent contractors to be treated like employees without the accompanying benefits. In 2007, after filing a class action lawsuit demanding parity with employee drivers, current and former FedEx independent contractor drivers were elated when Judge Robert Miller of the U.S. District Court in Northern Indiana certified them as a class. This action has opened the door to similar cases involving independent contractors who are treated like employees.
“It was reported that the IRS plans to audit more than 6,000 companies for employment tax issues. We’re hoping the volume of Allstate agents filing SS-8 forms and the simmering discontent among agents over the misclassification issue will help push Allstate to the top of the IRS list, so we can finally resolve this long-standing problem,” added Fish.
For more information on the National Association of Professional Allstate Agents, you can visit their Web site at or call (877) 269-3474.
About National Association of Professional Allstate Agents (NAPAA)
Based in Gulfport, Mississippi, NAPAA is a non-profit organization whose members are predominantly insurance agents under contract with Allstate. In addition to offering a variety of benefits and services, NAPAA further serves its members by acting on their behalf and speaking with a distinct and unfettered voice on a wide range of issues. To contact NAPAA, please visit its Website at or call (877) 269-3474.
In all honesty, whenever I’ve travelled anywhere in the 42 countries I have provided business consultant services in, every business owner and private consultant only relates Liverpool, Merseyside to the two great football teams and the globally recognised band The Beatles.
In reality Merseyside consultants are delivering business strategies for both in-house and outsourced consultancy Merseyside. Just as Liverpool maintains two famous football teams in the UK premier league, it also boasts of a premier league buoyant business consultant industry. Consultant services for just about every north west consultant is exceeding demand.
Any premier league service lives or dies on the strength of the success of the previous consultant work provided. A key performance indicator is whether the support consultant was able to offer far more value than cost,and steer the business he or she was supporting into long term sustainable business growth.
Many factors dictate the success of the consultant services provided. Typically a business owner calls in a UK consultant when their business is growing too slow, or too fast for comfort, known in the consultant industry as boom and bust. Or when a business has hit the financial tipping point, or when a business is in trouble. Or finally when the business is seeking to grow exponentially. I’ll discuss these points later in this article.
It is rare for a business owner to call upon a support consultant or a private consultant when their business is just ticking along nicely. However in reality, every professional north west consultant has identified that this is the precise best time to retain someone from the consultant industry.
Prior to & during 2008, Merseyside consultants and business strategies delivered by consultancy Merseyside came under intense media scrutiny. Investment poured into Liverpool for its European Capital City of Culture status.
Just about every north west consultant was engaged as a support consultant for Merseyside consultant work. Consultant services boomed as local businesses prospered thanks to every uk consultant in the consultant industry.
Many key business strategies were identified by Merseyside consultants, which if applied can assist all others identify business problems before they manifest, and help other businesses turbo charge their business growth.
Merseyside Consultants Outline Consultancy Merseyside Business Strategies #1 Slow Business Growth
It’s no great secret that a very high percentage of new business ventures fail and close down within the first year. This attrition rate continues at high levels for the following two to four years. One of the greatest problems facing new business owners is that they simply don’t know – what they don’t know.
Small to medium business owners fail to realise that one of the things that separates them from larger companies is that they don’t have the benefit of a board of directors.
In reality the added value that most board members bring to a business is individual business skills, which when harnessed as part of a larger business development team, ensures a higher percentage success rate at a quicker pace.
However, when your business is experiencing slow business growth, one of the best business strategies is to tap into the consultant industry and engage a support consultant or a private consultant to assist you in achieving faster business growth.
Consultant services brings added value to a business that is experiencing slow business growth. You may be pleasantly surprised at the low cost of hiring a north west consultant for your consultant work. UK consultant fees are very reasonable in today’s current economic downturn
Merseyside Consultants Outline Consultancy Merseyside Business Strategies #2 Boom And Bust
97% of business owners have never received any formal business academic training in how to be a managing director, or in how to implement business strategies. Every private consultant knows it is the managing director’s role to manage the business, so every UK consultant understands why so many businesses fail in the first 12 months.
Consultant services advise that because of this lack of business training, many managing directors try to run before they have learnt to walk the business walk. Although a proven business growth support consultant once advised me that Impatience is a virtue, this doesn’t count for an inexperienced MD where patience is definitely the virtue required.
As a north west consultant providing consultant work for various businesses this boom and bust is one of the consultant industry greatest problems.
Merseyside Consultants Outline Consultancy Merseyside Business Strategies #3 Business In Trouble
The consultant industry is no stranger to assisting businesses in trouble, and as a north west consultant, I have seen a sharp increase in the number of businesses in trouble.
In this regard, my consultant work and consultant services are geared towards getting the business owner to take two steps backwards in order to take one positive step forward.
I once heard a private consultant in America refer to this as ‘circling the wagons.’ Whatever phrase you assign to it, one thing is certain. The first rule of being in business trouble is to get out of business trouble. Business owners should not be embarrassed about seeking business consultancy advice and support.
Merseyside Consultants Outline Consultancy Merseyside Business Strategies #4 Financial Tipping Point
In my role as a north west consultant two of the last few businesses I provided my consultant services to, had reached what the consultant industry calls the financial tipping point.
This is when a business typically navigates through the most difficult first few years and experiences some initial growth, only to find their annual turnover is not increasing any more. I’ve also heard a UK consultant call this ‘hitting the wall.’ Whichever phrase you use, reaching the financial tipping point is a very precarious period for any business.
Any private consultant or support consultant retained by you to deliver consultant work will advise you that a few companies will bumble along for a year or two at that tipping point. But be advised, that most businesses who have reached the financial tipping point will only spiral downwards into liquidation at a fast rate of Knots.
Merseyside Consultants Outline Consultancy Merseyside Business Strategies #5 Exponential Growth
Any UK consultant worth their salt will understand the importance of getting all the business owners ideas for business growth into a concise strategic plan specifically designed to aid exponential growth.
During the pre-capital culture year in Liverpool, every north west consultant engaged in consultant services would have had much hands on practical experience of this type of consultant work.
In order to get exponential business growth right, a business owner requires expertise from the consultant industry. Retaining a support consultant should only be considered if the UK consultant has proven experience in steering a business or ideally businesses into exponential business growth.
It is sometimes difficult to get this skill set from an individual private consultant unless he or she is affiliated to one of the larger consultancy groups.
The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com
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Interest in Socially Responsible Investing Increases
Many investors have strong opinions that don’t involve their views on interest rates and stock prices. This might include support for a clean environment or concern for the poor and the disadvantaged – just to mention a few well-known causes.
Increasingly, these investors want their holdings to reflect their social, ethical or religious values. They wish to avoid companies that profit from activities they oppose, and support companies that behave in ways they consider appropriate or responsible. At the same time, however, most investors still want or need to earn a reasonable return on their portfolios.
Socially responsible investing (“SRI”) seeks to reconcile these two objectives by helping investors create diversified portfolios designed to deliver an acceptable level of performance, while at the same time excluding companies that don’t meet the their ethical standards. SRI investing recognizes that corporate responsibility and societal concerns are an important part of many investment decisions—particularly with the world’s increased focus on sustainability and climate change, among others.
SRI investors encourage corporations to improve their practices on environmental, social, and governance issues. You may also hear SRI-like approaches to investing referred to as mission investing, responsible investing, double or triple bottom line investing, ethical investing, sustainable investing, or green investing.
Increasing Interest Over the last several decades many investors have shown an increased appetite for social investors. The Social Investment Forum, a nonprofit group that promotes socially responsible investing, calculates the total number of assets under professional SRI management rose from $629 billion in 1995 to $2.71 trillion in 2007. In fact, the Forum estimates that one out of every nine dollars under professional management in the US today—or 11% of the $25.1 trillion in total assets under management tracked in Nelson Information’s Directory of Investment Managers—is involved in socially responsible investing.
Why has socially responsible investing gained in popularity? One of the reasons may be that investors posed themselves a question similar to this one: while my number one investment goal will always be to create a properly diversified portfolio based on my personal risk tolerance levels, how can I also do a bit of good for the environment, for the world or to improve the condition of mankind?
A second reason for SRI’s popularity is that some of the nation’s most prominent institutional investors have increasingly added a social focus to their investment decisions. These institutions, many with significant assets and often with great public, political and media clout, often carry both a big stick and use a loud voice. Some have become well-known advocates for social issues and this is often carried out through their investments in socially-responsible projects. An example is found in the California Public Employees’ Retirement System (CalPERS), one of the world’s largest public pension funds. CalPers recently announced support for the United Nation’s Principles for Responsible Investment, a menu of possible global actions on environmental, social and corporate issues.
A third reason for increased interest in SRI is the simple fact that it’s now much easier to access professionally managed SRI vehicles. Many investment firms have created specific investment processes that exclude companies that, in the investor’s view, focus on non-socially responsible or acceptable activities. Once these decisions have been made, the manager constructs a diversified portfolio within the desired constraints. The goal is to deliver performance consistent with the investor’s return objectives and tolerance for risk.
Structuring investments consistent with social, environmental or ethical objectives offer investors a way to align their portfolios to their own objectives. Please call today, for more information on incorporating a socially responsive component into your investment program.
Graeme H. Patey is a Financial Advisor located in Cleveland, Ohio and may be reached at 216-523-3015 or www.fa.smithbarney.com/graemepatey.
Smith Barney does not provide tax or legal advice, and it is important to consult with a tax or legal advisor before investing.
INVESTMENT PRODUCTS: NOT FDIC INSURED • NOT GUARANTEED • MAY LOSE VALUE
Graeme H. Patey specializes in developing customized financial strategies. He employs a consultative approach on the financial and investment needs of high net-worth individuals and financial services to businesses.
How do you find out good products that will sell on-line? First thing we need to do is understand what type of products individuals already have an interest in buying. getting a product with high demand is the most important part in obtaining a good product that will sell, also check out the competition for that product. If there are a million website already trying to sell that exact same product then your chances of being successful with that product are pretty slim.
So how do I find products in high require with low competition? This is the question I hear most often from someones trying to profit from selling products on-line. Well the truth is your only choice is to do some inquiry. There are all kinds of twists and turns along the way that may lead you to think you have a high-demand product or idea. We must be able to comprehend and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. Those three things are the necessities in a purchase. Needs are the fundamental reasons or the minimum requirements consumers are looking for in a product or service. Wants are the determining attributes among many choices. Expectations, on the other hand, are values or intangibles related with a product or service. Expectations are actually part of wants but they become extremely important when products or services are not differentiated.
The next step is obtaining the level of competition for your new found product or service. While societies would naturally define its target competitors, it is actually the consumers who ultimately resolve the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore take the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.
Third element to be considered in finding hot selling products is receiving out the General interest level about the product. Popular interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find out the hot selling products that you’ve been looking for. We must also find out how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been accumulated. We have to look at all of the data we have gathered on demand, competition, and advertizing, and make conclusion as how they all balance out.
And here are various factors or aspects that must be measured: (a) not enough demand means not enough someones are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough General interest, united with low demand, means there may not be a good market even if there is competition trying to make the sales.
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Millions of people dream about owning their own business. Having the independence that being your own boss brings, the security that no one can fire you, enjoying a good income – and for the most successful – the accumulation of wealth and prosperity. Unfortunately, the cards are stacked against a new small business making it big – or making it at all. An endless stream of problems makes competition from large, sophisticated chains too intense. Many new start-ups end as failures.
represents a different approach to starting a business. For an upfront franchise fee plus ongoing royalty payments, the parent company teaches its business model and methods to the franchised-operator who shoulders all operating and financial responsibilities of the outlet. Some statistics are impressive: it is said over 40% of all U.S. retail sales are through franchised establishments. While franchise giants like McDonalds, KFC, H&R Block and Radio Shack are familiar, household names, franchises are available in a wide range of industries. The list of 3,000-plus companies selling franchises span over 100 different industry categories.
American Dream … Or Nightmare? But just as franchising represents a chance to get rich, it’s also a chance to get stung. An alarming number of franchised operators make less than the minimum wage, working seven days, sixty to eighty hours a week, pursuing an expensive and elusive American Dream that turns into a nightmare. Since the ongoing franchise royalty payment comes right off the top, as a percentage of gross sales or a fixed minimum amount, the franchise company gets an assured revenue stream, even if its franchised units are operating unprofitably and are sold over and over again to new, unsuspecting buyers. The internet is filled with comments of the many people who lost $250,000 and more on concepts like eBay Drop off stores (iSold It), 30 Minute Fitness concepts (Curves), The UPS Store, etc. Yet many of these companies continue to sell and resell franchises over and over again. How do they accomplish that? Because there are enough people who think they can “believe” their way to success, even with a concept or business that’s not working in the marketplace. As discussed below, in many cases franchise investment decisions are incredibly based on emotionalism, not on business logic or even common sense.
Ownership And Being Your Own Boss? Pride of ownership and being your own boss are highly touted phrases in franchise recruitment ads. But these are more fantasy than reality. Although you get all the financial exposure, headaches and stress of business ownership, what do you really own? A franchise owner is merely licensing a trademark (or service mark) from a company that dictates every detail of business operations. So the real boss isn’t you, but the company that sells you their franchise rights . . . and sea of franchise obligations.
Equity Build up? But at least you’re building up equity, the ownership value of the business as a going concern beyond your investment of money, to compensate for all those years of hard work and long hours – right? Wrong – at least in the world of franchising. The franchise company reserves rights to acquire your entire business at below wholesale prices if their contract is not followed precisely. The acquisition rights provide for predetermined asset-based valuations, like book or liquidation value. These valuation methods provide bare minimum compensation (the used value of some file cabinets, office furniture, equipment, etc.) and are not generally used to determine the selling price of any business.
Absolutely no compensation is paid for established goodwill, the value of a business that is generating $X in profit or cash flow every month after years of effort, investment and expense – thus eliminating the most valuable ownership asset. Of course, you may be able to sell your franchise to a third party for a sales price that includes an earnings-based valuation. But that’s possible only if: (a) you can find a buyer who is willing to live within the complexities of a franchise relationship, and (b) you happen to own a franchise that’s showing healthy profits.
What follows is a bottom-line franchise checklist and tips compiled by franchise attorney and franchise expert, Mr. Franchise, based on reviewing over 500 franchise offering circulars and twenty-eight plus years of experience in the franchise industry – including ownership of a very successful franchise. These factors to consider in making a franchise investment will help you eliminate 95% of the companies you are considering. Then, you can concentrate your efforts on the 5% “cream” of the crop” companies that may deserve consideration. This franchise checklist assumes you’re suitable for and willing to live within the confines of a franchise relationship. It also assumes the franchise company:
(1) has itself successfully operated the concept being franchised for at least five years at multiple locations; (2) is not plagued by franchise litigation and franchise lawsuits from disgruntled franchise owners; (3) does not have unusually high franchise attrition rates (owners who have “left the system”); and (4) has a balanced, fair franchise contract. SOLD It – An American Dream That Turned Into A Nightmare An example of a franchise company in trouble that failed to meet basic threshold standards is iSOLD It, an eBay drop-off store franchise. The company started its one and only company-owned store in November of 2003. Just weeks later, on December 10, 2003 they filed an application to sell franchises. The California Department of Corporations didn’t say “What are you thinking? You’ve only been in business a couple weeks, how can you even consider selling franchises?” Nor did they require this be disclosed as a risk factor on the cover page of the Franchise Offering Circular, as it should have. Disclosure responsibilities ultimately rest with the company (and its attorneys), and this will become one of many issues in future franchise litigation.
Instead, the Department simply collected its $675 filing fee and issued an order declaring the franchise registration effective the next day – on December 11, 2003. Then the magic of franchise marketing took over. By 2006 the company had nearly 200 franchised drop off stores in operation and was touted by Entrepreneur Magazine as #1 in their list of “Top New Franchises for 2007” and #17 on their “Hotter Than Hot” franchise list. Entrepreneur Magazine, which requires franchise companies to submit their FOC’s (Franchise Offering Circulars) for supposed review each year before they’re listed, didn’t consider the high attrition rate (franchise owners leaving the system) or the fact that the audited financials in their FOC showed the company hadn’t operated profitably since 2004 as serious negatives and awarded iSold It the #1 listing for Top New Franchises of 2007. How did all of this happen? It’s yet another bizarre reality in the world of franchising.
The franchise company’s audited financial statements for the year ended 12-31-05 showed an operating loss of $1.1 million. Nine months later, in September of 2006, the net operating loss mushroomed to over $4 million.
In its November 3, 2006 Franchise Offering Circular, the table in Item 20 disclosed a total of 10 franchise owners leaving the system, yet a hand count of Exhibit D-3’s “Former Franchisees” revealed a significantly different number – 44. A similar “discrepancy” exists about franchise transfers. Item 20 says 12 transfers whereas Exhibit D-3 discloses 27.
In a long overdue letter distributed to franchise owners on April 5, 2007, CEO Ken Sully painted a dire picture of an American Dream that had turned into a nightmare. Mr. Sully’s letter admitted the company has not been profitable since 2004 (according to the audited financials, the company showed its one and only operating profit of $356,286 in 2004 before the precipitous downward spiral of 2005 and 2006). Over 60 franchised stores have closed and many more are struggling for survival. Mr. Sully observed “Tragically, many individuals who believed passionately in the potential for the category have lost sizable investments, including homes and retirement savings.”
Lost homes and retirement savings? How could such a travesty happen? I counseled a number of persons considering an iSold It franchise and warned all of them against the investment. Fortunately, they followed my advice. The concept was never proven in the marketplace before franchise efforts began, violating the most basic Franchise 101 precept. I also felt the management team lacked strong franchise credentials and the five-day training program was woefully inadequate. Finally, the franchise company was operating increasingly in the red and had a high attrition rate (owners leaving the system). It didn’t take a lot of brain power to see this was an accident waiting to happen. I predicted the bubble would burst and, sadly, it did.
Common sense could and should have prevented so many people from losing so much. Unfortunately franchise sales persons appeal to emotions (passions and potential, to use Mr. Sully’s terms) and strive to keep common sense and business logic out of the buying equation. If a franchise company is able to obtain a ranking on a media list, the sale is even easier. Reprints of high rankings on lists, like Entrepreneur Magazine, are included in the package given to franchise buyers, who are lulled into a false sense of security and begin to stumble over each other in a rush to sign up before someone else takes their desired territory (another favorite closing technique used to sell franchises).
iSold It! amended its FOC at the end of May, 2007 to add some long overdue risk factor language to the cover page of its Franchise Offering Circular. Hmmmm… maybe they read my comments above and did a little research. The new FOC cover page risk factor language says their “franchise system is still new and unproven.” That’s very interesting. How can they say a franchise system, that’s approaching its fourth anniversary, is “still new?” Maybe they’re looking at things from a ‘how old is our universe’ perspective? The word “unproven” is another play on words. The system is most certainly proven in the sense that many people, to quote Mr. Sully, “have lost sizable investments, including homes and retirement savings.” So why not use this quote directly in their Franchise Offering Circular? Answer: can’t sell any franchises that way.
In an August 31, 2007 Business Week article, CEO Sully claimed it wasn’t necessary to disclose these risk factors in the FOC. His reasoning: “We told everybody that this is sort of like the wild, wild West” he says. “It’s a brand-new concept and nobody knew for sure where it was going.” Disclosure was added to the UFOC recently, he says, “because of the number of stores that weren’t understanding the complexity of the business.” Hello? You don’t tell your franchise investors after the fact what you were required to disclose in the FOC before they bought so they could make an informed investment decision. That’s the purpose of franchise disclosure laws. And claiming written disclosure of risk factors in the FOC is not necessary if a prospective buyer hears a salesman’s verbal wild, wild West story ignores franchise disclosure responsibilities and is really an admission the company failed in this regard. With its amended FOC, the company incredibly continues marching forward with franchise marketing efforts.
Now, let’s consider the franchise checklist and factors to consider before any leap into franchising.
INDUSTRY TREND Is the franchise in a cutting-edge industry that is doing well currently and is projected to do well in the future despite any economic slowdown? Education and home-improvement services are stable categories. Food is over-saturated generally and, except in exceptional circumstances, is not worth the high investment, long hours, headaches and marginal income.
TOTAL INITIAL FRANCHISE INVESTMENT In general, don’t expect a franchise that requires a five-figure initial franchise investment to produce a six-figure income. As with most things in life, you get what you pay for. On the other hand, don’t assume a six-figure investment will lead to a six-figure income level. Be realistic and conservative. Is the total initial franchise investment range (including working capital) $125,00 or less; and the maximum investment less than $200,000? You can find solid companies in this investment range if you’re willing to look around.
Don’t forget to consider long-term financial commitments, particularly the real property lease (see discussion below under “LEASING AND LOCATION”). Also, the working capital estimate (called “additional funds” in Item 7 of the company’s franchise offering circular) does NOT cover operations up to the break-even point. It only covers a short initial phase (usually only three-months) of operating costs As the break-even point (where revenues cover all operating costs) may not happen for one, two or more years, knowing only what it’s going to take to get you through the first 90 days is not helpful – in fact it may set you up for financial suicide. In many cases, reaching the break-even point can require more reserve funds than the total initial capital investment. Don’t ever forget the name of Item 7 in the Franchise Offering Circular: “Initial Investment.” If you don’t have enough reserve capital to reach the critical break-even point, your entire investment will go down the drain and franchise failure occurs.
One franchise owner in a relatively low investment and low operating cost window cleaning franchise said his biggest surprise was how long it actually took his franchise to be profitable. Going in, he thought it would take 12 to 15 months. It ended up taking twice that time. Fortunately, he had enough reserve capital to make it there, but declined to say what his actual franchise profits or income level were once he reached “franchise profitability.” If you’re operating just above the break even point and making less than minimum wage, is that anyone’s definition of success?
REAL BUSINESS Is this a legitimate retail business, as opposed to a “work out of your home” operation? The vast majority of work out of your home concepts produce marginal income at best.
FRANCHISE MANAGEMENT EXPERTISE Does the management team of the franchisor (the company selling you the franchise) have executives with demonstrated past achievement and experience in operating a franchise company (not just persons who have sold franchises)? If not, this is a big RED FLAG. Many companies enter franchising and fail to realize they are in a brand new business – one requiring entirely different management skills and abilities to navigate franchise relationships. A seasoned franchise management infrastructure must be in place. If the franchise management team lacks strong franchise credentials, or does not receive ongoing advice from qualified individuals, you might as well take a trip to Las Vegas with the money you’re intending to invest. Your chances of making vs. loosing money are roughly equal.
NORMAL WORKING HOURS AND DAYS; SUFFICIENT FRANCHISE INCOME LEVEL Will the nature of the business allow you to work a normal five-day, forty-hour workweek? Life is too short for the seven-day, sixty to eighty hours a week, workaholic lifestyle that destroys health, family and pocketbook. Financially, we’ve calculated the true hourly rate for franchise owners who work these workaholic hours and discovered many are making far less than the minimum wage. One couple who operated a $200,000 fancy pizza franchise in an upscale mall were shocked to discover they were making fifty cents an hour each. Hardly an income level to recoup or justify the franchise investment. Many more fast-food franchise operators make even less, or operate at a loss until their funds, retirement savings, homes, etc. are exhausted. Buying a franchise in a non-food industry doesn’t necessarily improve the franchise profit picture. In a 2006 article “Mail Boxes Etc. Owners Fighting UPS Conversion,” a Mail Boxes, Etc. franchise owner who operated his franchise since 1993 reported profits for a typical MBE store like his were $16,000 per year after paying royalty and advertising fees to the franchise company. That calculates out to about $8.33 per hour for a forty-hour work week, approximately the wage of an entry fast-food worker.
Another major shortcoming of disclosures in the Franchise Offering Circular is not telling you how much money the franchises in the network are making. Instead of answering what is the most important question in a franchise investment decision, the franchise disclosure laws make this “optional” for the franchise company to answer or not. If they do answer this critical question, it will be found in Item 19. But don’t hold your breath – more than 90% of franchise companies “decide” not to answer this question. It’s another bizarre reality in the world of franchising. Although they collect complete monthly (and in many cases, weekly) financial profit and loss statements from their franchise owners, and know exactly how much their franchises are making (or losing), more than 90% decide not to share this information before you buy one of their franchises. A number of franchise salespersons have told persons asking this question: “the franchise laws don’t allow us to answer that question.” Nothing could be further from the truth.
And just because you’re a business executive making a 6-figure income now, don’t assume this income level will be duplicated in a franchise investment just because the company “approves” your application. One such executive, despite a plethora of negative feedback from current and past franchise owners who’d lost everything, marched forward with her franchise investment in a 30-minute fitness concept. Despite her 6-figure income, she didn’t invest a dime in professional franchise evaluation advice and stated she was taking a leap of faith, hoping to build her wings on the way down. Build her wings on the way down? Sound’s (and is) crazy, but this happens all the time. Due to the ploys of the franchise salesperson, too many franchise investment decisions are based on emotionalism. Prior business skills, business sense (and even common sense) are short-circuited. Needless to say, if this business executive made a similar investment decision for her corporate employer paying the 6-figure salary, she would be promptly fired.
MINIMUM NUMBER OF EMPLOYEES Can you operate the franchise business with 6 or fewer employees? Managing dozens (or in the case of some fast-food operations – hundreds) of minimum-wage teenagers who are constantly quitting or simply not showing up for work is a royal pain in the ….. Well, you know what we mean.
LEASING AND LOCATION For most retail franchises, the triple net lease of the location is the biggest financial commitment, larger than the total franchise investment. Yet, the typical real estate lease and its ramifications are not required disclosure in any Franchise Offering Circular (FOC). For example, an estimate that you’ll need 2,000 sq. feet of space with expected rental of $5 to $10 a foot per month is normally disclosed in the Franchise Offering Circular’s initial investment table as Leased Real Estate $10,000 to $20,000. A footnote to the investment table may say “assumes 2,000 sq. ft. at $5 to $10 a foot.”
But, that’s only the beginning of a much longer story. The lease is normally a 5 to 10 year triple-net lease. So, the financial commitment made when the lease is signed is at least $600,000 (at $5/foot for 5 years) to $2,400,000 (at $10/foot for 10 years). And this doesn’t include substantial, additional obligations to pay all of the landlord’s yearly property taxes, insurance, common area operating expenses, etc. With hundreds of thousands (or even millions) of dollars in financial obligations at stake, personal guarantees and other risks, more than just a warm, fuzzy feeling that everything will work out is necessary.
Key questions to ask here:
(a) is the franchise you’re considering one that can be operated in a low rent commercial business zone? Avoid franchises requiring the costly expenses and triple-net leases of a visible retail storefront and the extravagant rent associated with areas of high foot traffic, like shopping malls. You’ll sleep much better at night.
(b) What’s your total financial commitment under the lease?
(c) Do you have sufficient liquid assets (or a willing, sufficiently liquid third party guarantor) to meet the landlord’s lease qualification standards?
If you don’t, you might as well forget about investing in the franchise. Or even worse, getting involved in a questionable franchise and business model, then realizing you’ve made a big mistake – and discovering you’re on the hook personally for a $500,000+ lease obligation.
A related real estate variant is securing a lease with a sufficient term (with renewal options) to recoup your investment and make a profit. In July, 2005, an attorney in her mid-forties purchased an existing ice cream store franchise for $375,000 believing it to be a “once-in-a-lifetime opportunity.” Trading her briefcase for an ice cream scoop, she attended the company’s 11-day Ice Cream University and assumed operations of the ice cream store. Turned out it was an opportunity – but only to inherit a store with numerous problems. These problems included (but were not limited to) a lease that would expire the following summer and a landlord who’d previously announced the lease would not be renewed. Rather than pay the $100,000-plus in relocation costs, the attorney returned to the practice of law, but is still paying off $350,000 remaining on the loan taken out to buy the once-in-a-lifetime franchise opportunity. Although there’s a franchise lawsuit pending, it’s yet another case of “franchise fever” – this time attacking a professional no less. Who would ever commit to paying $375,000 for an existing retail franchise without checking out the l-e-a-s-e? Sound’s like another bad attorney joke, but I can guarantee she’s not laughing. Business fundamentals were ignored or forgotten in the rush to acquire the opportunity of a lifetime. And I’m willing to bet not a dollar was spent on competent, pre-investment franchise advice.
IMAGE AND LIFESTYLE How does flipping burgers, scooping ice cream and cleaning restrooms fit the image of what you want to do for a living? Investing in a franchise will be the most important financial and psychological decision you ever make. Many prospective franchise owners fail to realize they’ll be wearing virtually every hat at some point, from salesperson to bad-debt collector, from firing employees to bathroom janitor. The franchise owner is usually the first one to arrive in the morning – and the last one to turn out the lights late at night. And you’ll need to forget about corporate perks like paid vacations, paid holidays and sick pay. In their place, substitute financial pressures, unexpected events and money draining out of your savings and retirement accounts. Does the typical working day and responsibilities of the franchise you are considering fit your personal image and desired lifestyle? You can experience some of this BEFORE you invest by working for a couple weeks in an outlet owned by one of the existing franchise owners.
TRUE FRANCHISE VALUE Buying a franchise from a “blue chip” franchise company that has spent decades and hundreds of millions on advertising to develop their brand can make a lot of sense. These companies have “true franchise value” that compensates for the long-term disadvantages of ongoing royalty and advertising fund payments. Often these additional payments literally mean the difference between earning a profit and operating at a loss. In unknown franchise chains with little or no brand recognition, you the franchise buyer are building their brand from scratch, and are saddled with severe, long-term competitive disadvantages.
In these unknown franchise chains, you have to ask yourself a simple, common sense question. What value is the company giving you that you couldn’t learn on your own by working at one of their locations as an employee for a couple months? Franchise truth be told, what most unknown franchise companies are selling is just a business opportunity – teaching you how to get into a new business venture. But unlike a business opportunity seller that charges a one-time fee to help get you into business, they call it a “franchise” and charge ongoing royalty and advertising fees like they’re a McDonalds or other blue chip franchise company.
The reality is they’re not a McDonalds type franchise – not even close to one. In the majority of these lesser-known franchise chains, you’d be much better off starting an independent business on your own. You can learn most or all of their so-called “secrets” in the franchise interviewing process and by talking to (and possibly working a short time for) existing franchise owners.
FRANCHISE PROFITABILITY & “SUCCESS” Dr. Timothy Bates’ study released in 1993 by the Entrepreneurial Growth and Investment Institute in Washington, DC (and another study published in 1996) was the first to compare start-up costs, franchise profitability and franchise failure rates for franchised vs. nonfranchised firms. In his analysis of some 7,270 firms over the test period, Dr. Bates found that startup capital for a franchised business averaged $85,293 compared with average startup capital for nonfranchised firms of $30,156. In 1987 nonfranchised firms reported average pre-tax net income of $19,744 as compared to a loss of (-$1,548) for franchised firms. Dr. Bates concluded “Despite their larger revenues, much better capitalization, and their supposed advantages of affiliation with a franchisor parent firm, the franchisees lag behind cohort young firms in profitability and rates of survival.”
The franchise companies ignore both studies by Dr. Bates, pretending they never happened. Instead, other techniques are employed. For example, some franchise companies use misleading success statistics to sell their franchises. Their promotional materials say franchises generally enjoy a 90% success rate, compared to less than 20% for independent firms. These figures are based on unverified information supplied thirty years ago by a select, non-representative group of franchise companies. A full third of the companies receiving “questionnaires “ elected not to participate. There was no verification of any of the information supplied by the franchise companies, not even random, spot checking. Nor was any effort made to identify franchise companies who, along with the franchise owners in their chain, had gone out of business.
Even more recent “studies” saying nine out of ten franchise owners (90%) consider their franchise to be somewhat or very successful also suffer from serious methodological flaws. These were simply telephone surveys of franchise owners who were still in business and asked to say (with absolutely no definition of the term “successful”) whether they felt their business was “very unsuccessful,” “somewhat unsuccessful,” somewhat successful” or “very successful.” Franchise owners who had gone out of business or bankrupt were not included in the survey.
Even if terms are defined and a representative sample obtained, franchise owners can be a quirky group. Hence the need, as in Dr. Bates’ studies, for review of financial data. I remember evaluating an existing franchise for a client. I asked the current owner of the franchise if his business was successful. He said it was very successful. But his financial statements revealed a different picture. He’d never taken a dollar out of the business for himself, never made a profit in two years of operation, and was on the verge of bankruptcy. Another owner of a bakery franchise, interviewed by Business Week, says being successful in franchising means “adjusting your definition of success.” He says he makes a profit, but declined to say what it is, or if he’s ever recouped his $250,000-plus initial franchise investment. Incredibly, he insists he’s in business “for lifestyle reasons, not profit reasons.” Huh? Probably a quote from the company’s franchise recruitment materials. In the world of franchising “success” and “profitability” are very subjective terms. FRANCHISE BROKERS WHO FIND YOUR PERFECT MATCH? Does the franchise you are considering have its own in-house marketing department, or does it utilize outside franchise brokers? The use of franchise brokers is a definite red flag. First, it indicates the franchise company is not very serious about who it lets into the franchise network, or even worse, they’re desperate to sell franchises. Second, franchise brokers receive a substantial commission up to 50% or more of the franchise fee you’re paying the franchise company. Franchise Broker Realities: (1) Their service is definitely not “free” despite these and other similar misrepresentations. It’s really common sense – how could anyone offer a “free” service and survive in business? Unfortunately, the common sense part of the brain tends to short circuit when the franchise brainwashing process begins. The simple truth is if you buy one of the franchises they’re hawking, your money goes to the franchise company, then into the broker’s pocket. If anyone ever calculated how much time they spend to collect their $15,000 or $20,000 commission, it’s probably a lot more than a brain surgeon earns. (2) Franchise brokers definitely do NOT have your best interests in mind. They will do or say whatever they have to in order to close a deal and earn their commission.
Many franchise brokers claim they will help you find a franchise company that is the perfect match for you. In the beginning it sounds good. There’s some personality testing and review of your personal finances. At the end of the day, it turns out they only represent (and steer you towards) a handful of small franchise companies you’ve never heard of before. A detailed analysis often reveals these highly touted franchises produce mediocre or even below minimum wage financial performance. Yet franchise brokers don’t mention this, and individuals continue to rely on their recommendations, believing the broker represents them. Nothing could be further from the truth.
Also, many franchise brokers call themselves franchise consultants. A franchise consultant is usually an independent adviser who offers advice to others (usually franchise companies or firms that want to franchise their business) for a fee. This makes their advice more impartial in theory as long as they are not compensated by third parties. Because they are not legally required to disclose actual or potential conflicts of interest, it’s important ask questions. For example, if you’re using a franchise consultant who is recommending the “best franchises,” are they paid anything by the companies on their list? This could be a commission, kick-back or consulting fee. As mentioned, many franchise brokers call themselves “franchise consultants” to hide their true identity. So, make sure if you’re dealing with a franchise consultant, he or she is not really just a franchise broker in disguise.
FRANCHISE DISCLOSURE LAWS The franchise disclosure laws, while requiring franchise companies to give you certain, limited information, don’t come close to protecting your interests. For example, as discussed above, Item 7 of the Franchise Offering Circular only requires an estimate of additional funds for 90 days as part of the investment information. But economic reality is you need to know the additional funds you’ll need to reach the break-even point, which can be years away, or your entire “initial” investment will go down the drain. You’d think this type of information would be required by franchise disclosure laws, but it’s not.
FRANCHISE REGISTRATION LAWS Don’t ever assume that because a company has registered its Franchise Offering Circular in your state, someone at the state has approved or reviewed the document in your favor. Franchise registration is obtained by simply forwarding documents and paying a filing fee – period. In most cases, franchise offering circulars are given an extremely limited review to ensure state-specific disclaimers are present.
I remember filing a registration application for a new franchise company in a state with a reputation for being one of the “toughest” franchise registration law states in the country. After the three-week review period set forth in the statute had gone by, and not hearing anything, I called the examiner assigned to the application. After looking through his files, he finally found my client’s offering circular and application. He apologized for entirely misplacing the file and promised to immediately review the application and call me back. Ten minutes later, he called to say he’d finished and was making the registration effective that day. Ten minutes of review and the franchise company was given the state’s green light. This is not an isolated case – it happens all the time.
WHAT STANDARDS MUST A FRANCHISE COMPANY MEET TO SELL FRANCHISES; ARE THERE ANY REQUIREMENTS TO FRANCHISE A BUSINESS? Incredibly, the answer is – none. There are no minimum standards or requirements to franchise a business except preparing a Franchise Offering Circular. It’s yet another bizarre reality in the world of franchising.
You and I could have no background in any business, form a new corporation or LLC, capitalize it with only $1, put together a Franchise Disclosure Document and file it with any franchise registration state. While the offering may be subject to an impound or escrow requirement because of the low capitalization ($1), we’d still get “registered” and be able to sell as many franchisees as we want.
In these 14 franchise registration states, we may not be able to receive any money until each franchise actually opened, but simply posting a bond would alleviate this difficulty in the franchise registration states. And in the vast majority of states there are no franchise registration laws, so we’d be able to sell franchises and collect fees with impunity once we compiled our Franchise Offering Circular. The federal FTC Franchise Rule doesn’t protect against this risk either – it only requires disclosure (i.e. provide a Franchise Disclosure Document) and has no registration component or minimum standards for franchise companies.
Basic investor protections and requirements found in both federal and state securities laws for over 50 years were never carried over to franchise investments. While most non-blue chip franchise companies could never even qualify to sell you a single share of stock in their company, they are entirely free to collect unlimited franchise fees, ongoing royalties, equipment and other purchases, as well as cause you to incur financial obligations totaling hundreds of thousands of dollars, or even millions in some cases. This isn’t information you’re likely to find in the glowing articles about franchising and franchise companies prevalent in the media.
CLOSING REMARKS Remember, you are the only guardian when it comes to your franchise investment. It’s definitely an environment where the phrase “Buyer Beware” applies. So, before you sign on the line and make what will undoubtedly be the most serious financial and emotional commitment of your life, get all the facts and figures.
One couple I counseled after-the-fact, invested $2 million in a new franchise company. The contract they signed gave them no right to terminate, no matter what the franchise company did or didn’t do. Of course, the contract gave the franchise company unlimited termination ability, a right it had exercised. The franchise company’s management team had no one with experience in running a franchise company. Incredibly, the couple had not spent a dime on legal or business advice before investing $2 million. The once friendly franchise company had transformed into a formidable foe and was poised to take over their franchise. Sadly, this happens too frequently in franchise investments. Decisions are made on fuzzy feelings and emotionalism. In an effort to save a couple thousand dollars, franchise investors risk homes, retirement savings, everything they have. Then they scratch their heads in amazement later on after inevitable and often horrific problems develop, wondering how they could have been so nearsighted.
Another indispensable level of inquiry is whether you’re getting true franchise value and whether you’d be better off doing the business on your own. In the overwhelming majority of franchises touted by unknown companies, franchise value isn’t there and doing the same thing independently makes better economic sense and actually decreases the risk of failure.
Finally, and this applies to franchise investments as well as investing in any business venture, develop a plan to succeed but also plan a franchise exit strategy that minimizes financial risk in case things don’t work out. Both plans need to be thought through before the investment is made. Don’t wait until problems develop to start thinking about a franchise exit strategy – by then it’s usually too little, too late.
For more information, visit the Franchise Foundations Website.
Known in the industry as Mr. Franchise, Mr. Murphy is an internationally-known franchise expert, author, and instructor. For the past twenty-eight years he has specialized exclusively in the franchise industry and owned a very successful franchise in the home improvement field. He has written over 30 publications, including four books on franchising and one book on trade secrets. Mr. Franchise has drafted, reviewed and negotiated more than 500 franchise offering circulars and instructs franchise company personnel in best franchise practices. He also teaches franchise, licensing and intellectual property courses to attorneys. Mr. Franchise is a franchise attorney and Director of Operations for a San Francisco-based professional law corporation.
This is a good exercise in building wealth in the unstable world of stock investing. It’s throwing in the towel, and you don’t want to get involved with stock investing with companies that have that attitude. Online stock investing can be a great way for anyone to get involved in the market.
Contrary to the short term perspective of most investors today, all the big money is made by catching large market moves – not by day trading or short term stock investing. Fraudsters don’t think twice before developing stock investing, commodity or option trading courses to make a little extra money for themselves regardless of whether or not what they teach helps their students. If penny stock investing is a junior level course then day trading is a senior level course that most seniors will fail.
We are looking for titbits of information, what we call the scuttlebutt method of stock investing. Now stock investing can be a crap shoot at best. In 1998 he was shouting out to the world to ‘get out’ of the stock market but now he is shouting to everyone that it is time to ‘get in’. The Wallet Doctor is not only sought after for investment advice and coaching in stock investing but also in futures trading and real estate investing.
They don’t know anything about stock investing and they often lose a few thousand dollars very quickly. The second richest man in the world, Warren Buffett, has made his millions from stock investing. This way of stock investing or trading is called the Darvas strategy.
In our investment work when we get involved in stock investing, we do hands on stock research. What any ‘vexed’ shareholders are forgetting and he is not, is that Rule 1 in stock investing is, Don’t lose money. As mentioned earlier, stock investing is not only knowing the companies but also knowing the timing of investment.
Since I am an advocate of stock investing, let me make the case for stock investing. Penny stock investing can be profitable. Also, online stock investing has opened the door wide for overseas stock trading, giving you more investment opportunities than ever.
Well, one of the oddities of stock investing is that stocks do not necessarily behave according to the company’s condition. The new book, ‘Sensible Stock Investing’, describes in detail the relatively simple techniques that the individual investor can use to sidestep large losses such as not using margin, not selling short, and controlling losses with sensible sell-stops. Penny stock investing is a junior level course at least.
Combined, the return on your investment here is massive compared to regular stock investing. I want to emphasize that CAPM is based on the notion that the stock market efficiently translates all information known about the stock market into stock prices for stock investing purposes. What do I need do stock investing.
Even the stock investing pro needs tips now and again and is on a path of continuous daily learning. Beyond that, however, online stock investing does have a lot of perks that make it accessible to virtually anyone. So if you are new to investing in the stock market take some time and learn how to by taking a stock investing course.
Nowadays, stock investing can already be done by the man on the street. Everyone from retirees to school children, have managed to get involved in online stock investing for a whole host of reasons.
Uchenna Ani-Okoye is an internet marketing advisor and co founder of
For more information and resource links on investing online visit:
Many people have been asking me about my best sales strategies for selling more expensive products.
Well, what I’ve decided to do is to put all of my closely guarded secrets into a comprehensive, 110-page eBook that you can now download from my website.
I’ve even included four free bonuses to make your decision easier.
And, as a special offer for the next 24 hours only, I’m going to send you another secret bonus when you purchase my eBook.
You’re probably wondering how I can make such a bold statement, and how I managed to achieve such exponential growth in a sales territory. Let me explain. I’ll start off by saying that my and tactics are completely innovative, cost almost nothing to implement and make sales like you’ve never seen before.
In my first sales territory, I was allocated a list of Education accounts that had no prior dealings with my company. Most salespeople would be very nervous going into a territory like that. How would you approach it? Would you cold call each account and hope for the best?
Well, I started out cold calling each of these accounts and found myself going nowhere fast. I then decided to educate myself and take countless numbers of courses, seminars, books and home study courses to get myself up to speed. Gradually I learned new and innovative sales strategies. Some of these techniques were as common as dirt in one industry but had huge pulling power in my industry because nobody else was using them!
Using the techniques and strategies I’m sharing with you, I rapidly improved my sales and was promoted to a Major Account territory within 12 months. This new territory had been neglected and was seen by most other salespeople as being too hard and too slow to make decisions. It was the University territory.
If you have ever sold to Universities, you will know what I mean here. Everything is committee based (they even have committees to make committees!). As all experienced salespeople know, the more people involved in the decision, the less likely they are to make any decision……
Naturally, I simply took the strategies from my previous territory, applied them to the University territory and took the territory from $300,000 of sales to $2 million worth of sales in just 12 months. I also signed up every client on lucrative 5 year support agreements. And my prices were often up to twice as expensive as the competition.
Let me assure you that these work. I was so successful in my sales territory that the company sent me on two overseas holidays for two people (all expenses paid). I also won several interstate trips and many other bonuses and prizes for beating sales budgets. These sales strategies work equally well on Government clients, Education Institutions and of course, Private Businesses.
Read more on to learn Sales Strategies for Selling Expensive Products here
