Posts Tagged ‘marketing’

Online Marketing Strategies: Video Marketing

Wednesday, January 4th, 2012

Video Marketing is one of the best online marketing strategies you could find. It came of age after Google took over YouTube. Why? Because Google began to feature videos on lithe front page of its search engine.

This is a big advantage if you want traffic to your web site. Are you looking for a list building strategy or simply a way to sell your bizop, service or product?. You can’t do better than making a video.

Views love it; Google love it. You should too.

What’s more, it’s become easier and easier to make videos. Webcams, microphones and have come down in price. You Already have web site or blog? You’re all set to go. If not, you can easily build one with the various blog builders around.

Am I pushing Blogs? You bet. They are much easier to build and maintain and again Google like content. As you post notices on your blog, you are going to get noticed.

Here are some online marketing strategies for using video to get that much desired traffic.

Tip 1: Video Squeeze pages

A squeeze or splash page, also know as a lead capture page is the easiest page to create. You need to create a simple form. It’s likely that your web host has such a form creator. If not, simple Google free forms and you’ll find sites that will make and host the form for you. All you need on the form is a First Name and Email.

Unlike sales letters, which can be huge with a lot of detail. The squeeze page’s purpose is just to create enough interest for the potential customer to leave a name and email.

It’s wise to have a good headline and subhead and the video. If you want to add something beneath the video, keep it short, maybe just a few bullet points of what has just been said in the video.

Keep it real. An informal as compared to a professional video might be just the thing for your particular product or service. People what to know who you are and trust you, so it’s a good idea to let them see and hear you.

If you are shy, could ask a friend to make the video or you could just record a power point presentation.

Tip 2: Video Sales Pages.

There’s no rule as to how long or short a sales page can be. People want the full information before they decide to buy. So give it to them.

Your words should come from the heart. Salesy sales pages turn people off.

Don’t be stingy. You’ll want to give the benefits of your product or service, not just the features. People don’t want to know how many ingredients are in your special skin cream; they want to know how the will look and the confidence they will feel when they use it. That’s a benefit.

Tip 3. Video Testimonials

Potential customers want to know what other people, besides you, liked the product or service.

I’ve seen successful sales pages that were almost all testimonials and most on video.

You might be able to sell snake oil in print, but the voice of the user is far more convincing.

What if your business is new? You’ve had no customers. Give away products to your family and friends. Let them use it an tell you what they feel about it.

Don’t make testimonials up. People can tell when it’s a bunch of stuff written by one person.

Tip 4. The All Video Sales Page

Isn’t that what I’ve been talking about. No. This is a new trend. No printed words, Long sales videos where someone is talking about the product and its benefits and/or shows a power point presentation.

These can be an hour or an hour and a half long and sell like crazy.

I suggest you get a good speaker for this. If you want to do it yourself, start out by learning to s peak. Try Toastmasters.

It’s a great way to go, but you do need confidence for this one.

Gloria Reibin January 27, 2010

Gloria Reibin has a decade of experience in Online Marketing and keeps up with the changes. Learn more about up-to-date strategies at , http://eonlinemarketingstrategies.com For easy to build web site with splash pages, sales page and membership options, check out Optimize Press

Internet Marketing – Online Marketing Companies

Monday, January 2nd, 2012

There are many online marketing companies to choose from in Canada. However, Canadas renowned multimedia center lies in the heart of Montreal. A well known film school is located in Vancouver, and Toronto boasts one of the greatest design arts and multimedia schools in our nation, Sheridan college. However, in Montreal, there are publicly-funded trade schools that allow all talent a chance to perform, as such programs are affordable.

In addition, John Molsons School of Business (JMSB) and McGills business schools, are among the top Canada-wide, producing some of the top marketing and business grads across our nation. Montreal also has access to online marketing programs, and grads can also work affordably for a variety of online marketing companies.

It is important to take the time to evaluate multiple online marketing companies prior to selecting one. Luckily, online marketing companies are ubiquitous, as we witness their work on a daily basis, whether it is, checking email, using Facebook or other social media, scrolling through search results using a search engine.

In fact, there has been a decline in the demand for traditional advertising, while public relations and online marketing companies have been steadily on the rise. This trend will likely continue as revenue from television, radio, and other more traditional media continue to decline. However, such media sources are now taking action to develop their online presences. The result is online radio stations, streaming television programs, podcasting, affiliate marketing and video marketing.

When selecting amongst the myriad of online marketing companies that all proclaim to be #1, a thorough background check, consisting of certifications, references, and a thorough overview of their accomplishments, should be weighted against the price-points that each respective online marketing company is requesting. In addition, a local presence helps get an idea of the people behind the technology. Ideally, your prospective online marketing companies will meet with you, and will take the time to develop effective online marketing strategy. At the very least, I would recommend a few Skype or MSN or GTALK chat, voice, and video discussions prior to signing an agreement.

Emran Rashid
Project Manager at Omnivision Design

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Caliber Media Group Announces Robert Donnell to Head Inbound Marketing Team, Focused on Search Engine Optimization and Social Media Marketing Services

Sunday, January 1st, 2012


Orange, CA (PRWEB) December 31, 2011

Caliber Media Group is excited to launch CaliberReach?, designed to give their clients the cutting edge advantage with Inbound Marketing success. Caliber Reach integrates three powerful marketing tools, search engine optimization, Internet advertising and social media marketing, into a cost-effect packaged solution for every size business.

Caliber Media Group evolved three of its core services; search engine optimization (SEO), search engine marketing through internet advertising (SEM) and social media marketing (SMM) to create CaliberReach?. CaliberReach forms the backbone of an integrated Inbound Marketing strategy that means Caliber’s clients will be found by more prospects and customers more often.

“Inbound Marketing represents a fundamental shift in the way business is conducted today on the internet. It creates buyers – the opposite of the old hard sell. CaliberReach is cost-effective and highly effective. We are pleased Robert will be leading the charge for the Inbound Marketing team,” said Terry Gniffke, President of Caliber Media Group.

CaliberReach joins CaliberCMS? content management system, CaliberCommerce? ecommerce and CaliberConnect? email marketing solution, forming a holistic internet marketing agency for our clients’ every need. Our clients? success is our success.

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TXT180.com Announces Plans for New Text Message Marketing Affiliate Program

Wednesday, December 28th, 2011


St. George, UT (PRWEB) December 20, 2011

TXT180.com is a text message marketing service provider offering highly effective marketing services to large and small businesses alike. Text marketing allows a business or organization to send a marketing message or announcement directly to the mobile phone of users that have opted to receive those messages. With approximately 95% of these messages being read within one hour of sending them, the return on investment (ROI) of text message marketing has the potential of being much higher than any other form of marketing.

Business owners that understand the value of mobile marketing end up telling friends, family, and other associates about group text messaging and how it has benefited his business. TXT180 offers a text marketing affiliate program that provides monetary compensation to the affiliate for every referal that signs up for a mobile marketing plan. The current TXT180 affiliate program pays a one-time payment of 50% of the initial sign-up for each customer that is referred. TXT180 is now announcing plans for changes to the current system to make the new text message marketing affiliate program an even better deal. With the changes to the TXT180 affiliate program entrepreneurs can make money online through recurring commissions.

The new text message marketing affiliate program allows the referrer to earn a 20% recurring commission, as opposed to the 50% commission on only the initial sign up. Referrers will be paid 20% commissions on the current package price being paid by the individual that was referred. For example, John refers Mark to TXT180 for text message marketing. Mark signs up on the Ultimate Package paying $ 17.95 per month. John receives commission payment for 20% of $ 17.95 every month that Mark remains a TXT180 customer. If Mark changes to another plan with TXT180, John will then receive 20% of the new package rate that Mark is paying.

The new text message marketing plan from TXT180 allows affiliate members to make more money online through the recurring commission payment structure. TXT180 is excited about these changes. B. Hardman, sales manager for TXT180.com had this to say, ?TXT180 is excited to have so many people telling others about our text marketing services and we want to make sure they are getting credit for it.? Hardman excitedly states, ?On the new affiliate program customers will be making a recurring commission every month, this is a great way for people to make some extra cash!?

TXT180 plans to launch the new affiliate program beginning in January, 2012 so be sure to take a look at TXT180.com and see if this text message marketing affiliate program is a good option for you. Making money online is easier than ever with the new recurring commission structure.

About TXT180.com

TXT180.com is a bulk SMS messaging service that was designed and built in-house by the TXT180 team. Because of the in-house development TXT180 has full control over the entire platform and is able to make changes and adjustments to provide the options and features that customers need and want. The TXT180 team is dedicated to providing the support and options necessary for a successful text message marketing campaign.

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PicYou Launches Marketing Platform for Photo Sharing on Twitter and Facebook

Saturday, December 24th, 2011


San Francisco, CA (PRWEB) July 12, 2011

PicYou.com, http://www.picyou.com today launched the beta site and pilot program for its photo sharing platform built to enable companies with branded custom photo filters. PicYou, is part of a network of media sites from Flixya Entertainment, LLC., which has over 5 million active members. The patent-pending service offers companies with custom filters that deliver higher engagement and a way to reach new audiences as an alternative to launching traditional advertising campaigns. An iPhone, iPad and Android application are currently under-development as well as an integrated analytics dashboard for measuring the success of each campaign.

“We’re building a fun and easy-to-use online platform for photo sharing and enabling brands and organizations a way to tap into new audiences.” explains CTO and co-founder Florian Cervenka. “While working on a number of photo sharing related concepts, we started to see a shift emerge towards companies and brands seeking effective branding opportunities within the photo sharing space.?

Ease-of-use is a priority and PicYou has streamlined the registration process with the option to sign in using an existing Facebook, Twitter or Open-ID accounts. In addition, members can enjoy a set of default, limited edition and one-of-a-kind filters that are built to emulate vintage, experimental analogue film photography or toy camera effects. The benefit to brands is to get their product or message in front of new audiences without relying on a click-through action or spending thousands of dollars on traditional advertising.

BRANDED FILTERS DRIVE BRAND LOYALTY

Custom SLR, a San Jose based camera accessories maker, is one of the first companies to test the service with a custom frame and vintage type effect filter that gives each photo a specific look and feel. ?We?re excited to see the instant results of iPhone and DSLR photos shared with the custom PicYou filter. It gives us an immediate advantage when people share their photos on Facebook. We?re seeing a growing number of fans who had not heard of our current line-up of products or brand prior to the use of the branded filter.? stated Custom SLR co-founder Ivan Wong.

ABOUT PICYOU

PicYou is a service for quickly sharing photos on Facebook and Twitter and offers custom filters for brands and organizations. Part of the Flixya Entertainment LLC network of media-related sites which include ImageBam, (http://www.imagebam.com) a global top 400 website hosting over 100 million images, Flixya, (http://www.flixya.com) a social networking site that pushes 100% revenue to its members via the Google Adsense API and VideoBam, (http://www.videobam.com) a free video hosting service optimized for flash restricted devices. Founded in 2006 and based in San Francisco with a satellite office in Bratislava, Slovakia, the company is privately held. For more information please visit http://www.picyou.com

PicYou PR Contact:

Ingrid Mueller

contact(at)picyou(dot)com

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The Affiliate Allstar – Affiliate Marketing Gem

Thursday, December 22nd, 2011

Article by Tom Leroy

I don’t know what I could really say about The Affiliate Allstar other than “it’s the best”. This is the best affiliate marketing guide all over the web. That’s it. Okay I might want to tell you a bit more about this one.

Affiliate marketing is one of the surest opportunity to make money online if you do it right. Yes, I know about all the underground methods of the future years. We are in 2007 and so called gurus know the affiliate methods of 2009-2010. They are liars! I am not kidding, this is what they are saying on their newsletter or sales pages. Gurus promote other gurus ebooks and since they are expert in ‘hype writing style’, people buy their products.

If they knew the future years affiliate methods, then they shouldn’t write another ebook every year, or every couple of months. Affiliate methods are not underground when you have the know-how. Okay back to The Affiliate Allstar, it is almost unknown to affiliates. It has not been promoted by gurus, so it doesn’t appear in newsletter, and it is not a ClickBank product. Now you know why you didn’t hear bout it earlier.

Here is the deal : an ebook, unique and original video tutorials, affiliate website templates, bonuses such as softwares and other ebooks. This package should probably priced higher than , but it’s not. It’s cheaper than the competition but it’s far better, honestly. This is really a high quality release.

Do you want a quick overview of what you will learn : spot the hottest products before the competition does, boost your commissions, build a huge subscriber list, get tons of targeted visitors, master pay per click advertising, hide your affiliate links and protect your sales, get on top of the search engines rankings, destroy the competition, create your own ebook. All the ingredients to become a successful affiliate are revealed. And it’s even easier with the videos.

The author won’t tell you hype or fluff, he even let you contact him by email and will help you personally. His support his great, he will answer you within hours.

This package is made for every affiliates, from beginners to advanced. Results are guaranteed if you apply the techniques. Everything is detailed, don’t worry, you will be guided step by step. I make money with the methods inside it. You can too.

Tom Leroy is an internet marketer who makes money online using The Affiliate Allstar methods. Visit his affiliate marketing website and you will learn more and read a complete review of The Affiliate Allstar.










Mobile Affiliate Marketing Products

Wednesday, December 21st, 2011

It is estimated that more than 3 billion persons are using mobile phones worldwide. Hence, there is huge scope in mobile affiliate marketing products to earn a handsome income. A few tips on mobile strategy, marketing ideas, and the required tools are presented here briefly.

Several websites offer affiliate programs for mobile marketing campaigns, which could be run by the affiliates on their own through a 100% web-based interface. Mobile marketing is also known as SMS marketing and it is the latest buzzword in the field of Internet marketing. Affiliates are offered up to 50% commission on each sale but this would be on a pay per sale basis. Normally, the payments would be made through checks on a bi-monthly basis but most of the companies would make payments only when a minimum commission had been earned, which could be around $100 for a single payment.

If you wish to succeed in mobile affiliate marketing products, then you should first understand the techniques of ethical but smart mobile marketing. After that, you should learn how you should start an SMS campaign. This is known as text message campaign. This campaign should be designed in such a manner that the potential clients that you approach would willingly sign up for your program and ready to receive your messages.

You might be required to build a mobile website to promote your affiliate program actively. The mobile website should include an SMS opt-in list, so that you would be able to send out messages to the people in the list much faster. When you send targeted text messages to your potential clients for various products, this increases the chances of your client making more than one purchase. Further, over time, your intimacy with each client increases through the constant message and their confidence in you grows. This enhances the conversion rate to such a level that through mobile messaging, you would be able to generate much higher returns on your investment. Mobile affiliate marketing products are real money-earners, if you are able to use them properly by adopting the right strategy and associating yourself with the right companies.

Devin Dozier offers exclusive information on Mobile Affiliate Marketing Products on his blog Cell Phone Cash

Article Source:http://www.articlesbase.com/business-opportunities-articles/mobile-affiliate-marketing-products-1408904.html

Google Adsense Profits Joined Together In With Affiliate Marketing

Monday, December 19th, 2011

Article by Donald Mcintyre

Are you currently a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you might be, for as long as you are a webmaster or an internet publisher and you will need money, affiliate advertising and marketing may possibly function well for you.

Why Affiliate Advertising and marketing?

Well, just since affiliate marketing and advertising could be the easiest and almost certainly the very best approach to earn profits online, unless otherwise you’re a businessman and would rather sell your personal items on-line than advertise other businessman’s products on your website. But even on-line retailers can benefit from affiliate marketing programs, simply because affiliate marketing in fact works for merchants as well as it works for the affiliates.

You can find a number of approaches on how the merchant would compensate the affiliate for his services, and for the webmaster, these techniques basically translates to the approach by which he would earn straightforward money. Among the much more frequent strategies of compensation are the pay-per-click strategy, the pay-per-lead method, and the pay-per-sale approach.

The pay-per-click approach will be the approach most preferred by affiliates, for their site’s visitor would only need to check out the advertiser’s internet site for them to gain funds. The other two strategies, however, are far better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would really get their products.

What about Google Adsense?

Google Adsense is really some sort of an affiliate marketing and advertising program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would just sign up with Google and present the latter with text ads pertaining to their products. These ads, that is in fact a link to the advertiser’s site, would then appear on Google searches as well as on the web sites owned by the affiliates, or by those webmasters who’ve signed up with the Google Adsense program.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a specific quantity each and every time their ad on your web site is clicked and Google would then forward this quantity to you via checks, though only right after Google have deducted their share of the amount. Google Adsense checks are typically delivered monthly. Also, the Google Adsense program gives webmasters using a tracking tool that enables you to monitor the earnings you truly get from a particular ad.

So, exactly where do all of these lead us to?

For the merchant’s side, a lot of funds may be saved if advertising effort is concentrated on affiliate advertising instead of on coping with advertising firms. For the webmaster, you can effortlessly acquire a great deal of profits just by performing what you do very best, and which is by producing internet sites. And should you combine all your profits from both the Google Adsense program along with other affiliate advertising and marketing programs, it would surely convert to a significant amount of money.

Also, you should want to learn far more techniques to building your own profitable online business? Check my Game Changer website now.










Marketing Online

Sunday, December 18th, 2011

The importance of internet marketing is continuing to expand.  Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.

Internet Marketing Defined.
Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.  Each of these subject areas is important to consider prior to planning your internet marketing strategy.

Internet Marketing Provides Many Benefits.
There are many advantages to having a fully executable internet marketing strategy.  These benefits include measurability, flexibility, and affordability.  Many online marketing tactics provide marketing professionals with the ability to customer acquisition costs.  Moreover, marketing professionals are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.

Internet Marketing Tactics.
As the Internet has expanded, so have the opportunities for marketing online.  Here we will take a brief look at each type of Internet marketing and explain the benefits of each.

1.

 Pay-per-click Advertising.  Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer.  This method is highly targeted and offers one of the best and most popular forms of internet marketing.  Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.

2.  Banner Ads.  Once the king of Internet marketing, online banner ads have evolved to include animated and flash banners, but the premise remains largely the same.  Marketers purchase a specified number of impressions to run on a single site or network of sites and are generally not guaranteed a specific number of clicks.

3.  Email Marketing.  Effective among current clients and prospects who have requested information form your company, email marketing is a well established means to communicate and marketing your products.  However, be aware of CAN-SPAM requirements and contact preferences of those you plan to reach.

4.  Search Engine Marketing.  If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must.  No Internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and DMOZ.  The dollars spent on Search Engine Marketing of any type will pay huge dividends.  

5.  Blog Marketing.  Getting mention of your site or information related to your products can quickly scale if you are able to effectively tap into the countless blogs that are being created everyday.  It is essential that you focus your efforts on blogs covering topics relevant to your product or service offering.

6.  Article Marketing.  One of the most important aspects of Internet Marketing, is to improve the link popularity to your site and improve the awareness of your product or service offering.  To do so, many companies are focusing on publishing valuable content and making available for other to post to their website’s.

Regardless of the Internet marketing tactics you choose, be sure to consider an integrated marketing strategy.  Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget.  Lastly, be sure to pick up a book, conduct some research, or work with professionals to enhance your Internet marketing know-how.

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Difference between Affiliate Marketing and Network Marketing?

Saturday, December 17th, 2011

Question by Merfe: Difference between Affiliate Marketing and Network Marketing?
Could anyone kindly explain what the difference is between “network marketing” and “affiliate marketing”.
Thanks in advance.

Best answer:

Add your own answer in the comments!


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