Posts Tagged ‘multiple’

Glass Gallery : weclome to Glass Shops in Sector 27, Noida

Monday, November 21st, 2011

Glass Gallery a Complete Interior Glass shops in Hukum Singh Market ( sector 27, Noida. Mr Kahlid / Mr Tarq one of best handy work in the field of Glass works.  We do any type of Designer Glass & Toughened glass Door.

We deals & Specialized  in Computer Printing Glass, Sound Proof Glass, Toughened Glass, Taxture Glass, Beveling, Air brushing, Strain Glass, V. Groving, Bend Glass, Grading of Glass.

Bend Glass   Sound Proof Glas   Church Strain Glass   Toughened Glass

Our service Work Field is very wide, We Provided the Services in Residential, Retail, factory, commercial and industrial aluminum and glass as your needs. Glass Gallery Provided the services over the years have been able to create a good Reputation for itself in the market by offering commercial services. We have providing a multiple choice of Glass to  our client  in Glass works, what he need, and what type Glass he want ( like if he want to interior our dressing so  we have preferred the Printing Glass or Beveling to Glass, that the Interior room have well finished. And also all types of superior quality Glass Works like Mirror Beveling, Etching grinding & Glass Fancy Works etc .We offer our clients with the Various  colors and sizes available of Glass We offer our customers with different types of Glass. 

Due to our never ending quest for providing quality services, from time to time we invest in latest Pattern and Modernized of works that helps us in delivering good quality of Services at competitive pricing. Our exemplary Works and consistently in delivering quality Work services have enabled us to build a large clientele across in Noida, Delhi & Ncr. The quality Works offered by us help in meeting the expectations of the clients and rendering them with complete customer satisfaction.

Please give us a call or visit one of our Shops.


Article Source:http://www.articlesbase.com/business-articles/glass-gallery-weclome-to-glass-shops-in-sector-27-noida-1367674.html

Using Revit Structure/AutoCAD for Building Information Modeling-BIM

Saturday, November 19th, 2011

Structural engineering companies using Revit Structure software can effectively manage their design and documentation with the architect – controlling digital representations from multiple design sources, especially AutoCAD and AutoCAD Architecture software. With the wide acceptance of AutoCAD and over 300,000 users across the world, structural drafters/engineers will find several opportunities to utilize Revit Structure to collaborate with architects using the intelligent building objects (in DWG format)from AutoCAD Architecture.

One critical part of a structural engineer’s job to share design data and information with the rest of design team together with the architect. To fulfill this requirement, Revit Structure provides a variety of collaboration modes such as:

  1. Exporting/Importing standard CAD files (such as DWG, DGN, DXF)
  2. Linking of files to/from AutoCAD Architecture
  3. Linking completely to an existing Revit Architecture building model

The most obvious starting point for any structural engineer is 2D CAD files provided by the architect. Any CAD software/system that supports DWG, DGN, DXF formats can work efficiently with Revit Structure. Revit structure allows engineer to link and import DWG, DGN, DXF files directly into Revit Structure. If the 2D CAD file is linked while being imported, it stays within Revit Structure as a set and can be refreshed if the architect provides an updated version. Imported geometry can be converted directly to generate new structural members. Revit Structure has the ability to export these same 2D CAD formats – not only because this is the format often needed to pass on to the rest of the design team, but also some contractors demand the delivery of digital documentation in these formats. Revit structure can provide DWG deliverables just as AutoCAD software can, creating layered and well-organized DWG files using any industry standard the engineer wants.

Revit Structure and AutoCAD Architecture have remarkably solid integration, allowing additional benefits to structural and architectural firms using these systems together. Usually the structural engineer will begin the design process using the 2D CAD files and if required can also import the AutoCAD architectural model straight into Revit Structure, using the architect’s model for design reference. And for better co-ordination with architects and rest of the team, Revit Structure exports structural members as intelligent building objects resident to AutoCAD Architecture. So a full structural model can be shared directly with the architect using AutoCAD Architecture – allowing the architect to examine structural design inside the architectural model and test for possible clash with architectural components directly inside AutoCAD Architecture.

The use of building information model (BIM) provides structural companies a complete modeling environment for evaluation and documentation – so that structural design and documentation are always coordinated, uniform and all-inclusive. Sharing the structural details of building information model with architects further coordinates the building design and documentation – a wining combination for all stake-holders participating in the building design and construction process.

For any queries related to Revit Structure and AutoCAD BIM related queries email us at info@outsourcestructuraldrafting.com

Visit us at http://www.outsourcestructuraldrafting.com/2d-structural-drafting.php for more information.

Richard Bose is structural draftsman at OSD – an India based Structural Engineering firm offering full services such as Structural BIM, Structural drafting, Shop drawings and Structural design services at affordable rates. Email us at info@outsourcestructuraldrafting.com

Article Source:http://www.articlesbase.com/business-articles/using-revit-structureautocad-for-building-information-modelingbim-1367727.html

Using Building Information Modeling (BIM) for Structural Engineering

Friday, November 18th, 2011

Traditionally structural processes begin with the architectural document set, be it paper or CAD-based. The structural engineering team interprets the architectural design to create an overall structural design and then create specialized analytical models, using different software applications for the multiple type of structural analysis required for the project, gravity, dynamic and wind analysis. In parallel, the structural drafters create yet another representation of the building in the construction process – creating multiple drawings of the same information.

This traditional workflow results in multiple models that are not coordinated, requiring manual efforts to keep them in sync. Opportunities for errors abound. For instance, one of the analysis program prompts a change to a structural column, but the structural drafter misses the change, so the analytical representation does not match with the physical representation. The documentation falls out of sync. The other analytical models become outdated, the downstream analyses are compromised, and the validity of the design suffers.

CAD applications such as Revit, AutoCAD and Tekla allow engineers and designers to create a single building model combining a physical representation of the building which is fully associated with an analytical presentation. The building model is used for the complete production of construction documents and can be used for different types of analysis.

The physical representation denotes the physical layout of the structure in the building – beams, columns, walls, footings, etc. It also drives construction documentation. As the physical representation develops, the analytical representation is created automatically, containing the necessary data needed for third-party analysis applications. The analytical representation is an abstract 3D digital model used for structural analysis.

In building information modeling every view, drawing sheet and schedule is direct representation of the same underlying database. Users can explore different structural systems and alternate design options from within the same model. As the design team makes changes to the building structure, the parametric change technology within Revit Structure automatically coordinates the changes across all other representations of the project. As a result, the design model, design options, and documentation stay coordinated, consistent and complete.

For any queries related to applying Building Information Modeling (BIM) for Structural Engineering email us at info@outsourcestructuraldrafting.com

Visit us at http://www.outsourcestructuraldrafting.com/bim-4d-modeling.php for more information.

Richard Bose is member of BIM production team at OSD – an India based Structural Engineering firm offering full services such as Structural BIM, Structural drafting and Structural design services at affordable rates. Email us at info@outsourcestructuraldrafting.com

Article Source:http://www.articlesbase.com/business-articles/using-building-information-modeling-bim-for-structural-engineering-1367854.html

Google Adsense: Having Multiple Sites For One Account

Saturday, August 13th, 2011

Article by Jim Hoffman

Is it Possible for Me to Have More Than One Site For My Google Adsense Account?

Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.

All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.

The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set. Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?

As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.

The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.

There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential.

“Jim Hoffman is giving away free memberships to his Internet Marketing CPR ‘private site’. To get your own username and password, visit http://internetMarketingCPR.com while charter memberships last.”










Affiliate Marketing vs Network Marketing

Tuesday, June 22nd, 2010

Affiliate Marketing vs Network Marketing – Are they the same? Or do they have any differences? Many people tends to get confused between the two, or think that they are of the same thing.

To start off, let me first give you the definition between the two (extracted from Wikipedia):

Affiliate Marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.


Network Marketing

Multi-level marketing (MLM), (also called network marketing, direct selling, referral marketing, and pyramid selling) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of the company’s products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid.

What I’m going to share with you in this post are the similarities, as well as differences, between affiliate marketing and network marketing:


1. Commissions

In affiliate marketing, you work directly with the merchant and you’ll get paid whenever someone purchases the products and/or services you recommend from your unique affiliate link (which is used by the merchants to identify which affiliate generated the sale, thereby allowing him/her to pay the affiliate accordingly).

However, in Network Marketing, you work not only with the merchant, but also with the person that’s immediately above you in the network hierarchy. You’ll get paid whenever someone purchases the products and/or services from you. Not only that, you’ll also receive a cut of the commissions generated by your downlines (meaning those that are under you in the network hierarchy).


2. Training

In affiliate marketing, you are not responsible in training other marketers to promote the merchant’s products and/or services – It’s the merchant’s responsibility to provide affiliates with the information necessary to promote his/her products and/or services.

However, in network marketing, in order for you to be able to generate more income from your downlines (which is where most of your income should come from), you need to help them with their marketing efforts.


3. Recurring Payments

As far as affiliate marketing is concerned, most of the products that you promote are single payment products (where you’ll only receive one-time commission for every sale you refer), unless you are promoting membership sites where, in order for one to remain as a member, he/she is required to pay membership fees on an ongoing basis.

With network marketing, as most of these products require people to buy again and again (such as vitamin pills, weight loss products, skin care products, etc.), you’ll receive commissions from your customers over and over again (as long as they keep on purchasing these products).


4. Cost To Signup

In affiliate marketing, there’s no need for you to pay to sign up as an affiliate for the merchants (I know there’s a very small minority of merchants that requires you to pay a sign up fee to be their affiliate – I would advise you to move on and promote for other merchants that allow you to promote their products for free instead).

However, in network marketing, you will need to pay a cost to join their company – Where you’ll get their “Starter Kit” with product information, as well as other company information that you need.


5. Marketing Techniques

As far as marketing techniques are concerned, you can use the same techniques to promote products and services for both affiliate marketing, as well as network marketing.


6. Monetization Potential

Both networks, in my opinion, are great potentials for you to generate a substantial income from, as long as you follow proven step-by-step instructions.

I hope that with this article, you now have a clearer understanding of both affiliate, as well as network marketing, along with the similarities and differences between each of them.

 

Jun Yuan Lim is a full-time Internet Marketer who is dedicated in helping newbies generate their first dollar on the Internet. Visit his website at http://www.junyuanlim.com to discover proven strategies on how you can generate a massive income on the Internet.

Jun Yuan has also created a website to provide top-quality Internet Marketing guides at hugely affordable prices. To find out more, visit http://www.internetprofitmachines.com now.

The Top 4 Reasons Why Article Marketing is One of the Most Effective Free Easy Ways to Make Money Online!

Tuesday, June 22nd, 2010

Now, I am going to give you one of free easy ways to make money online today in order to burn your hot niche markets in 2007. My highest recommendation for small business home based internet marketing strategy is to provide great unique articles to your niche markets – Burn Your Hot Niche Markets through Great Articles!

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles. Those articles give you a lot of free easy ways to make money online. You can use those articles in several ways to earn money easy at home.

Remember, high quality & well written content is the king! You can say that again. That is why writing articles is one of the most utilized home based internet marketing business media & free easy ways to make money online today. Internet surfers just can’t get enough of information on various fields. Providing information or great content through these articles is a surefire way to drive hot traffic to your web site & one of most effective free easy ways to make money online.

Why is this so? Here are the benefits that writing articles can give your home based internet marketing business. You’ll discover how article marketing can burn your hot niche markets & how you can discover a lot of free easy ways to make money online with your articles below:

1. It is absolutely free – You just spend your time for writing your articles. Writing your own articles is one of extremely powerful free easy ways to make money online.

Is it too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer or laptop, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? It is maybe later when the electric bills come.

2. Your website will be noticed in a short period of time – All search engines love fresh & update content.

Submit that high quality & well written article of yours to article directories with a high Google Page Rank that get the most web traffics and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain back links automatically – Increase your link popularity in your resource/author box. It is absolutely brilliant idea to put your links into your resource properly. It can drive you a lot of traffic. This is one of technique free easy ways to make money online with your article.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation – Also, you will increase your creditability and reliability. Of course, your reputation will be improved dramatically with your articles. This is one of my favorite free easy ways to make money online & increase my reputation in my specified markets.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

Conclusion, I am sure that article marketing is one of the most effective free easy ways to make money online from home. However, my investigations show that so many internet marketers want to save their time. They don’t want to spend a lot of time to write high quality & professional well written articles. Thus, one of free easy ways to make money online with writing articles is to purchase private label rights articles. That’s why PLR articles are the most popular in the industry today. Those PLR articles will save you a ton of your time and they give you a high quality & well written professionally. Also, you can do anything you want with those articles with full private label rights.

My bottom line is that the article marketing is one of the most successful home based businesses today! I am sure that you can burn your niche markets through high quality & professional well written articles. Also, you can make money online with article marketing.

Get FREE report now to discover top inside tips, techniques and secrets of how to make money at home easy through your online home based internet marketing business with multiple marketing strategies (e.g. email promotion internet marketing, affiliate marketing business, and blogging). There are many easy ways to make money online there. You’ll learn a lot of easy ways to make money online at home. Also, you’ll save your time & money for your online home based internet marketing business!

Read more articles about online home based internet marketing business and how to earn extra money at:

http://www.zMakeMoney.com/blog

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

Siripong R. or zMillionDollars is a recognized authority on the subject of making money online from home through highly profitable & successful home based business. His websites, www.zMakeMoney.com and www.zMillionDollars.com, provide a wealth of informative articles and resources on everything you’ll ever need to know about earning money online.

Buying a Franchise – Evaluating Franchise Investments and Franchise Disclosure Documents – Tips From a Franchise Expert and Franchise Attorney

Thursday, June 17th, 2010

Millions of people dream about owning their own business. Having the independence that being your own boss brings, the security that no one can fire you, enjoying a good income – and for the most successful – the accumulation of wealth and prosperity. Unfortunately, the cards are stacked against a new small business making it big – or making it at all. An endless stream of problems makes competition from large, sophisticated chains too intense. Many new start-ups end as failures.

Buying a franchise represents a different approach to starting a business.  For an upfront franchise fee plus ongoing royalty payments, the parent company teaches its business model and methods to the franchised-operator who shoulders all operating and financial responsibilities of the outlet. Some statistics are impressive: it is said over 40% of all U.S. retail sales are through franchised establishments. While franchise giants like McDonalds, KFC, H&R Block and Radio Shack are familiar, household names, franchises are available in a wide range of industries. The list of 3,000-plus companies selling franchises span over 100 different industry categories.

American Dream … Or Nightmare?
But just as franchising represents a chance to get rich, it’s also a chance to get stung. An alarming number of franchised operators make less than the minimum wage, working seven days, sixty to eighty hours a week, pursuing an expensive and elusive American Dream that turns into a nightmare. Since the ongoing franchise royalty payment comes right off the top, as a percentage of gross sales or a fixed minimum amount, the franchise company gets an assured revenue stream, even if its franchised units are operating unprofitably and are sold over and over again to new, unsuspecting buyers. The internet is filled with comments of the many people who lost $250,000 and more on concepts like eBay Drop off stores (iSold It), 30 Minute Fitness concepts (Curves), The UPS Store, etc. Yet many of these companies continue to sell and resell franchises over and over again. How do they accomplish that? Because there are enough people who think they can “believe” their way to success, even with a concept or business that’s not working in the marketplace. As discussed below, in many cases franchise investment decisions are incredibly based on emotionalism, not on business logic or even common sense.

Ownership And Being Your Own Boss?
Pride of ownership and being your own boss are highly touted phrases in franchise recruitment ads. But these are more fantasy than reality. Although you get all the financial exposure, headaches and stress of business ownership, what do you really own? A franchise owner is merely licensing a trademark (or service mark) from a company that dictates every detail of business operations. So the real boss isn’t you, but the company that sells you their franchise rights . . . and sea of franchise obligations.

Equity Build up?
But at least you’re building up equity, the ownership value of the business as a going concern beyond your investment of money, to compensate for all those years of hard work and long hours – right? Wrong – at least in the world of franchising. The franchise company reserves rights to acquire your entire business at below wholesale prices if their contract is not followed precisely. The acquisition rights provide for predetermined asset-based valuations, like book or liquidation value. These valuation methods provide bare minimum compensation (the used value of some file cabinets, office furniture, equipment, etc.) and are not generally used to determine the selling price of any business.

Absolutely no compensation is paid for established goodwill, the value of a business that is generating $X in profit or cash flow every month after years of effort, investment and expense – thus eliminating the most valuable ownership asset. Of course, you may be able to sell your franchise to a third party for a sales price that includes an earnings-based valuation. But that’s possible only if:
(a) you can find a buyer who is willing to live within the complexities of a franchise relationship, and
(b) you happen to own a franchise that’s showing healthy profits.

What follows is a bottom-line franchise checklist and tips compiled by franchise attorney and franchise expert, Mr. Franchise, based on reviewing over 500 franchise offering circulars and twenty-eight plus years of experience in the franchise industry – including ownership of a very successful franchise. These factors to consider in making a franchise investment will help you eliminate 95% of the companies you are considering. Then, you can concentrate your efforts on the 5% “cream” of the crop” companies that may deserve consideration. This franchise checklist assumes you’re suitable for and willing to live within the confines of a franchise relationship. It also assumes the franchise company:

(1) has itself successfully operated the concept being franchised for at least five years at multiple locations;
(2) is not plagued by franchise litigation and franchise lawsuits from disgruntled franchise owners;
(3) does not have unusually high franchise attrition rates (owners who have “left the system”); and
(4) has a balanced, fair franchise contract.

SOLD It – An American Dream That Turned Into A Nightmare

An example of a franchise company in trouble that failed to meet basic threshold standards is iSOLD It, an eBay drop-off store franchise. The company started its one and only company-owned store in November of 2003. Just weeks later, on December 10, 2003 they filed an application to sell franchises. The California Department of Corporations didn’t say “What are you thinking? You’ve only been in business a couple weeks, how can you even consider selling franchises?” Nor did they require this be disclosed as a risk factor on the cover page of the Franchise Offering Circular, as it should have. Disclosure responsibilities ultimately rest with the company (and its attorneys), and this will become one of many issues in future franchise litigation.

Instead, the Department simply collected its $675 filing fee and issued an order declaring the franchise registration effective the next day – on December 11, 2003. Then the magic of franchise marketing  took over. By 2006 the company had nearly 200 franchised drop off stores in operation and was touted by Entrepreneur Magazine as #1 in their list of “Top New Franchises for 2007” and #17 on their “Hotter Than Hot” franchise list. Entrepreneur Magazine, which requires franchise companies to submit their FOC’s (Franchise Offering Circulars) for supposed review each year before they’re listed, didn’t consider the high attrition rate (franchise owners leaving the system) or the fact that the audited financials in their FOC showed the company hadn’t operated profitably since 2004 as serious negatives and awarded iSold It the #1 listing for Top New Franchises of 2007. How did all of this happen? It’s yet another bizarre reality in the world of franchising.

The franchise company’s audited financial statements for the year ended 12-31-05 showed an operating loss of $1.1 million. Nine months later, in September of 2006, the net operating loss mushroomed to over $4 million.

In its November 3, 2006 Franchise Offering Circular, the table in Item 20 disclosed a total of 10 franchise owners leaving the system, yet a hand count of Exhibit D-3’s “Former Franchisees” revealed a significantly different number – 44. A similar “discrepancy” exists about franchise transfers. Item 20 says 12 transfers whereas Exhibit D-3 discloses 27.

In a long overdue letter distributed to franchise owners on April 5, 2007, CEO Ken Sully painted a dire picture of an American Dream that had turned into a nightmare. Mr. Sully’s letter admitted the company has not been profitable since 2004 (according to the audited financials, the company showed its one and only operating profit of $356,286 in 2004 before the precipitous downward spiral of 2005 and 2006). Over 60 franchised stores have closed and many more are struggling for survival. Mr. Sully observed “Tragically, many individuals who believed passionately in the potential for the category have lost sizable investments, including homes and retirement savings.”

Lost homes and retirement savings? How could such a travesty happen? I counseled a number of persons considering an iSold It franchise and warned all of them against the investment. Fortunately, they followed my advice. The concept was never proven in the marketplace before franchise efforts began, violating the most basic Franchise 101 precept. I also felt the management team lacked strong franchise credentials and the five-day training program was woefully inadequate. Finally, the franchise company was operating increasingly in the red and had a high attrition rate (owners leaving the system). It didn’t take a lot of brain power to see this was an accident waiting to happen. I predicted the bubble would burst and, sadly, it did.

Common sense could and should have prevented so many people from losing so much. Unfortunately franchise sales persons appeal to emotions (passions and potential, to use Mr. Sully’s terms) and strive to keep common sense and business logic out of the buying equation. If a franchise company is able to obtain a ranking on a media list, the sale is even easier. Reprints of high rankings on lists, like Entrepreneur Magazine, are included in the package given to franchise buyers, who are lulled into a false sense of security and begin to stumble over each other in a rush to sign up before someone else takes their desired territory (another favorite closing technique used to sell franchises).

iSold It! amended its FOC at the end of May, 2007 to add some long overdue risk factor language to the cover page of its Franchise Offering Circular. Hmmmm… maybe they read my comments above and did a little research. The new FOC cover page risk factor language says their “franchise system is still new and unproven.” That’s very interesting. How can they say a franchise system, that’s approaching its fourth anniversary, is “still new?” Maybe they’re looking at things from a ‘how old is our universe’ perspective? The word “unproven” is another play on words. The system is most certainly proven in the sense that many people, to quote Mr. Sully, “have lost sizable investments, including homes and retirement savings.” So why not use this quote directly in their Franchise Offering Circular? Answer: can’t sell any franchises that way.

In an August 31, 2007 Business Week article, CEO Sully claimed it wasn’t necessary to disclose these risk factors in the FOC. His reasoning: “We told everybody that this is sort of like the wild, wild West” he says. “It’s a brand-new concept and nobody knew for sure where it was going.” Disclosure was added to the UFOC recently, he says, “because of the number of stores that weren’t understanding the complexity of the business.” Hello? You don’t tell your franchise investors after the fact what you were required to disclose in the FOC before they bought so they could make an informed investment decision. That’s the purpose of franchise disclosure laws. And claiming written disclosure of risk factors in the FOC is not necessary if a prospective buyer hears a salesman’s verbal wild, wild West story ignores franchise disclosure responsibilities and is really an admission the company failed in this regard. With its amended FOC, the company incredibly continues marching forward with franchise marketing efforts.

Now, let’s consider the franchise checklist and factors to consider before any leap into franchising.

INDUSTRY TREND
Is the franchise in a cutting-edge industry that is doing well currently and is projected to do well in the future despite any economic slowdown? Education and home-improvement services are stable categories. Food is over-saturated generally and, except in exceptional circumstances, is not worth the high investment, long hours, headaches and marginal income.

TOTAL INITIAL FRANCHISE INVESTMENT
In general, don’t expect a franchise that requires a five-figure initial franchise investment to produce a six-figure income. As with most things in life, you get what you pay for. On the other hand, don’t assume a six-figure investment will lead to a six-figure income level. Be realistic and conservative. Is the total initial franchise investment range (including working capital) $125,00 or less; and the maximum investment less than $200,000? You can find solid companies in this investment range if you’re willing to look around.

Don’t forget to consider long-term financial commitments, particularly the real property lease (see discussion below under “LEASING AND LOCATION”). Also, the working capital estimate (called “additional funds” in Item 7 of the company’s franchise offering circular) does NOT cover operations up to the break-even point. It only covers a short initial phase (usually only three-months) of operating costs As the break-even point (where revenues cover all operating costs) may not happen for one, two or more years, knowing only what it’s going to take to get you through the first 90 days is not helpful – in fact it may set you up for financial suicide. In many cases, reaching the break-even point can require more reserve funds than the total initial capital investment. Don’t ever forget the name of Item 7 in the Franchise Offering Circular: “Initial Investment.” If you don’t have enough reserve capital to reach the critical break-even point, your entire investment will go down the drain and franchise failure occurs.

One franchise owner in a relatively low investment and low operating cost window cleaning franchise said his biggest surprise was how long it actually took his franchise to be profitable. Going in, he thought it would take 12 to 15 months. It ended up taking twice that time. Fortunately, he had enough reserve capital to make it there, but declined to say what his actual franchise profits or income level were once he reached “franchise profitability.” If you’re operating just above the break even point and making less than minimum wage, is that anyone’s definition of success?

REAL BUSINESS
Is this a legitimate retail business, as opposed to a “work out of your home” operation? The vast majority of work out of your home concepts produce marginal income at best.

FRANCHISE MANAGEMENT EXPERTISE
Does the management team of the franchisor (the company selling you the franchise) have executives with demonstrated past achievement and experience in operating a franchise company (not just persons who have sold franchises)? If not, this is a big RED FLAG. Many companies enter franchising and fail to realize they are in a brand new business – one requiring entirely different management skills and abilities to navigate franchise relationships. A seasoned franchise management infrastructure must be in place. If the franchise management team lacks strong franchise credentials, or does not receive ongoing advice from qualified individuals, you might as well take a trip to Las Vegas with the money you’re intending to invest. Your chances of making vs. loosing money are roughly equal.

NORMAL WORKING HOURS AND DAYS; SUFFICIENT FRANCHISE INCOME LEVEL
Will the nature of the business allow you to work a normal five-day, forty-hour workweek? Life is too short for the seven-day, sixty to eighty hours a week, workaholic lifestyle that destroys health, family and pocketbook. Financially, we’ve calculated the true hourly rate for franchise owners who work these workaholic hours and discovered many are making far less than the minimum wage. One couple who operated a $200,000 fancy pizza franchise in an upscale mall were shocked to discover they were making fifty cents an hour each. Hardly an income level to recoup or justify the franchise investment. Many more fast-food franchise operators make even less, or operate at a loss until their funds, retirement savings, homes, etc. are exhausted. Buying a franchise in a non-food industry doesn’t necessarily improve the franchise profit picture. In a 2006 article “Mail Boxes Etc. Owners Fighting UPS Conversion,” a Mail Boxes, Etc. franchise owner who operated his franchise since 1993 reported profits for a typical MBE store like his were $16,000 per year after paying royalty and advertising fees to the franchise company. That calculates out to about $8.33 per hour for a forty-hour work week, approximately the wage of an entry fast-food worker.

Another major shortcoming of disclosures in the Franchise Offering Circular is not telling you how much money the franchises in the network are making. Instead of answering what is the most important question in a franchise investment decision, the franchise disclosure laws make this “optional” for the franchise company to answer or not. If they do answer this critical question, it will be found in Item 19. But don’t hold your breath – more than 90% of franchise companies “decide” not to answer this question. It’s another bizarre reality in the world of franchising. Although they collect complete monthly (and in many cases, weekly) financial profit and loss statements from their franchise owners, and know exactly how much their franchises are making (or losing), more than 90% decide not to share this information before you buy one of their franchises. A number of franchise salespersons have told persons asking this question: “the franchise laws don’t allow us to answer that question.” Nothing could be further from the truth.

And just because you’re a business executive making a 6-figure income now, don’t assume this income level will be duplicated in a franchise investment just because the company “approves” your application. One such executive, despite a plethora of negative feedback from current and past franchise owners who’d lost everything, marched forward with her franchise investment in a 30-minute fitness concept. Despite her 6-figure income, she didn’t invest a dime in professional franchise evaluation advice and stated she was taking a leap of faith, hoping to build her wings on the way down. Build her wings on the way down? Sound’s (and is) crazy, but this happens all the time. Due to the ploys of the franchise salesperson, too many franchise investment decisions are based on emotionalism. Prior business skills, business sense (and even common sense) are short-circuited. Needless to say, if this business executive made a similar investment decision for her corporate employer paying the 6-figure salary, she would be promptly fired.

MINIMUM NUMBER OF EMPLOYEES
Can you operate the franchise business with 6 or fewer employees? Managing dozens (or in the case of some fast-food operations – hundreds) of minimum-wage teenagers who are constantly quitting or simply not showing up for work is a royal pain in the ….. Well, you know what we mean.

LEASING AND LOCATION
For most retail franchises, the triple net lease of the location is the biggest financial commitment, larger than the total franchise investment. Yet, the typical real estate lease and its ramifications are not required disclosure in any Franchise Offering Circular (FOC). For example, an estimate that you’ll need 2,000 sq. feet of space with expected rental of $5 to $10 a foot per month is normally disclosed in the Franchise Offering Circular’s initial investment table as Leased Real Estate $10,000 to $20,000. A footnote to the investment table may say “assumes 2,000 sq. ft. at $5 to $10 a foot.”

But, that’s only the beginning of a much longer story. The lease is normally a 5 to 10 year triple-net lease. So, the financial commitment made when the lease is signed is at least $600,000 (at $5/foot for 5 years) to $2,400,000 (at $10/foot for 10 years). And this doesn’t include substantial, additional obligations to pay all of the landlord’s yearly property taxes, insurance, common area operating expenses, etc. With hundreds of thousands (or even millions) of dollars in financial obligations at stake, personal guarantees and other risks, more than just a warm, fuzzy feeling that everything will work out is necessary.

Key questions to ask here:

(a) is the franchise you’re considering one that can be operated in a low rent commercial business zone? Avoid franchises requiring the costly expenses and triple-net leases of a visible retail storefront and the extravagant rent associated with areas of high foot traffic, like shopping malls. You’ll sleep much better at night.

(b) What’s your total financial commitment under the lease?

(c) Do you have sufficient liquid assets (or a willing, sufficiently liquid third party guarantor) to meet the landlord’s lease qualification standards?

If you don’t, you might as well forget about investing in the franchise. Or even worse, getting involved in a questionable franchise and business model, then realizing you’ve made a big mistake – and discovering you’re on the hook personally for a $500,000+ lease obligation.

A related real estate variant is securing a lease with a sufficient term (with renewal options) to recoup your investment and make a profit. In July, 2005, an attorney in her mid-forties purchased an existing ice cream store franchise for $375,000 believing it to be a “once-in-a-lifetime opportunity.” Trading her briefcase for an ice cream scoop, she attended the company’s 11-day Ice Cream University and assumed operations of the ice cream store. Turned out it was an opportunity – but only to inherit a store with numerous problems. These problems included (but were not limited to) a lease that would expire the following summer and a landlord who’d previously announced the lease would not be renewed. Rather than pay the $100,000-plus in relocation costs, the attorney returned to the practice of law, but is still paying off $350,000 remaining on the loan taken out to buy the once-in-a-lifetime franchise opportunity. Although there’s a franchise lawsuit pending, it’s yet another case of “franchise fever” – this time attacking a professional no less. Who would ever commit to paying $375,000 for an existing retail franchise without checking out the l-e-a-s-e? Sound’s like another bad attorney joke, but I can guarantee she’s not laughing. Business fundamentals were ignored or forgotten in the rush to acquire the opportunity of a lifetime. And I’m willing to bet not a dollar was spent on competent, pre-investment franchise advice.

IMAGE AND LIFESTYLE
How does flipping burgers, scooping ice cream and cleaning restrooms fit the image of what you want to do for a living? Investing in a franchise will be the most important financial and psychological decision you ever make. Many prospective franchise owners fail to realize they’ll be wearing virtually every hat at some point, from salesperson to bad-debt collector, from firing employees to bathroom janitor. The franchise owner is usually the first one to arrive in the morning – and the last one to turn out the lights late at night. And you’ll need to forget about corporate perks like paid vacations, paid holidays and sick pay. In their place, substitute financial pressures, unexpected events and money draining out of your savings and retirement accounts. Does the typical working day and responsibilities of the franchise you are considering fit your personal image and desired lifestyle? You can experience some of this BEFORE you invest by working for a couple weeks in an outlet owned by one of the existing franchise owners.

TRUE FRANCHISE VALUE
Buying a franchise from a “blue chip” franchise company that has spent decades and hundreds of millions on advertising to develop their brand can make a lot of sense. These companies have “true franchise value” that compensates for the long-term disadvantages of ongoing royalty and advertising fund payments. Often these additional payments literally mean the difference between earning a profit and operating at a loss. In unknown franchise chains with little or no brand recognition, you the franchise buyer are building their brand from scratch, and are saddled with severe, long-term competitive disadvantages.

In these unknown franchise chains, you have to ask yourself a simple, common sense question. What value is the company giving you that you couldn’t learn on your own by working at one of their locations as an employee for a couple months? Franchise truth be told, what most unknown franchise companies are selling is just a business opportunity – teaching you how to get into a new business venture. But unlike a business opportunity seller that charges a one-time fee to help get you into business, they call it a “franchise” and charge ongoing royalty and advertising fees like they’re a McDonalds or other blue chip franchise company.

The reality is they’re not a McDonalds type franchise – not even close to one. In the majority of these lesser-known franchise chains, you’d be much better off starting an independent business on your own. You can learn most or all of their so-called “secrets” in the franchise interviewing process and by talking to (and possibly working a short time for) existing franchise owners.

FRANCHISE PROFITABILITY & “SUCCESS”
Dr. Timothy Bates’ study released in 1993 by the Entrepreneurial Growth and Investment Institute in Washington, DC (and another study published in 1996) was the first to compare start-up costs, franchise profitability and franchise failure rates for franchised vs. nonfranchised firms. In his analysis of some 7,270 firms over the test period, Dr. Bates found that startup capital for a franchised business averaged $85,293 compared with average startup capital for nonfranchised firms of $30,156. In 1987 nonfranchised firms reported average pre-tax net income of $19,744 as compared to a loss of (-$1,548) for franchised firms. Dr. Bates concluded “Despite their larger revenues, much better capitalization, and their supposed advantages of affiliation with a franchisor parent firm, the franchisees lag behind cohort young firms in profitability and rates of survival.”

The franchise companies ignore both studies by Dr. Bates, pretending they never happened. Instead, other techniques are employed. For example, some franchise companies use misleading success statistics to sell their franchises. Their promotional materials say franchises generally enjoy a 90% success rate, compared to less than 20% for independent firms. These figures are based on unverified information supplied thirty years ago by a select, non-representative group of franchise companies. A full third of the companies receiving “questionnaires “ elected not to participate. There was no verification of any of the information supplied by the franchise companies, not even random, spot checking. Nor was any effort made to identify franchise companies who, along with the franchise owners in their chain, had gone out of business.

Even more recent “studies” saying nine out of ten franchise owners (90%) consider their franchise to be somewhat or very successful also suffer from serious methodological flaws. These were simply telephone surveys of franchise owners who were still in business and asked to say (with absolutely no definition of the term “successful”) whether they felt their business was “very unsuccessful,” “somewhat unsuccessful,” somewhat successful” or “very successful.” Franchise owners who had gone out of business or bankrupt were not included in the survey.

Even if terms are defined and a representative sample obtained, franchise owners can be a quirky group. Hence the need, as in Dr. Bates’ studies, for review of financial data. I remember evaluating an existing franchise for a client. I asked the current owner of the franchise if his business was successful. He said it was very successful. But his financial statements revealed a different picture. He’d never taken a dollar out of the business for himself, never made a profit in two years of operation, and was on the verge of bankruptcy. Another owner of a bakery franchise, interviewed by Business Week, says being successful in franchising means “adjusting your definition of success.” He says he makes a profit, but declined to say what it is, or if he’s ever recouped his $250,000-plus initial franchise investment. Incredibly, he insists he’s in business “for lifestyle reasons, not profit reasons.” Huh? Probably a quote from the company’s franchise recruitment materials. In the world of franchising “success” and “profitability” are very subjective terms.

FRANCHISE BROKERS WHO FIND YOUR PERFECT MATCH?

Does the franchise you are considering have its own in-house marketing department, or does it utilize outside franchise brokers? The use of franchise brokers is a definite red flag. First, it indicates the franchise company is not very serious about who it lets into the franchise network, or even worse, they’re desperate to sell franchises. Second, franchise brokers receive a substantial commission up to 50% or more of the franchise fee you’re paying the franchise company. Franchise Broker Realities: (1) Their service is definitely not “free” despite these and other similar misrepresentations. It’s really common sense – how could anyone offer a “free” service and survive in business? Unfortunately, the common sense part of the brain tends to short circuit when the franchise brainwashing process begins. The simple truth is if you buy one of the franchises they’re hawking, your money goes to the franchise company, then into the broker’s pocket. If anyone ever calculated how much time they spend to collect their $15,000 or $20,000 commission, it’s probably a lot more than a brain surgeon earns. (2) Franchise brokers definitely do NOT have your best interests in mind. They will do or say whatever they have to in order to close a deal and earn their commission.

Many franchise brokers claim they will help you find a franchise company that is the perfect match for you. In the beginning it sounds good. There’s some personality testing and review of your personal finances. At the end of the day, it turns out they only represent (and steer you towards) a handful of small franchise companies you’ve never heard of before. A detailed analysis often reveals these highly touted franchises produce mediocre or even below minimum wage financial performance. Yet franchise brokers don’t mention this, and individuals continue to rely on their recommendations, believing the broker represents them. Nothing could be further from the truth.

Also, many franchise brokers call themselves franchise consultants. A franchise consultant is usually an independent adviser who offers advice to others (usually franchise companies or firms that want to franchise their business) for a fee. This makes their advice more impartial in theory as long as they are not compensated by third parties. Because they are not legally required to disclose actual or potential conflicts of interest, it’s important ask questions. For example, if you’re using a franchise consultant who is recommending the “best franchises,” are they paid anything by the companies on their list? This could be a commission, kick-back or consulting fee. As mentioned, many franchise brokers call themselves “franchise consultants” to hide their true identity. So, make sure if you’re dealing with a franchise consultant, he or she is not really just a franchise broker in disguise.

FRANCHISE DISCLOSURE LAWS
The franchise disclosure laws, while requiring franchise companies to give you certain, limited information, don’t come close to protecting your interests. For example, as discussed above, Item 7 of the Franchise Offering Circular only requires an estimate of additional funds for 90 days as part of the investment information. But economic reality is you need to know the additional funds you’ll need to reach the break-even point, which can be years away, or your entire “initial” investment will go down the drain. You’d think this type of information would be required by franchise disclosure laws, but it’s not.

FRANCHISE REGISTRATION LAWS
Don’t ever assume that because a company has registered its Franchise Offering Circular in your state, someone at the state has approved or reviewed the document in your favor. Franchise registration is obtained by simply forwarding documents and paying a filing fee – period. In most cases, franchise offering circulars are given an extremely limited review to ensure state-specific disclaimers are present.

I remember filing a registration application for a new franchise company in a state with a reputation for being one of the “toughest” franchise registration law states in the country. After the three-week review period set forth in the statute had gone by, and not hearing anything, I called the examiner assigned to the application. After looking through his files, he finally found my client’s offering circular and application. He apologized for entirely misplacing the file and promised to immediately review the application and call me back. Ten minutes later, he called to say he’d finished and was making the registration effective that day. Ten minutes of review and the franchise company was given the state’s green light. This is not an isolated case – it happens all the time.

WHAT STANDARDS MUST A FRANCHISE COMPANY MEET TO SELL FRANCHISES; ARE THERE ANY REQUIREMENTS TO FRANCHISE A BUSINESS?
Incredibly, the answer is – none. There are no minimum standards or requirements to franchise a business except preparing a Franchise Offering Circular. It’s yet another bizarre reality in the world of franchising.

You and I could have no background in any business, form a new corporation or LLC, capitalize it with only $1, put together a Franchise Disclosure Document and file it with any franchise registration state. While the offering may be subject to an impound or escrow requirement because of the low capitalization ($1), we’d still get “registered” and be able to sell as many franchisees as we want.

In these 14 franchise registration states, we may not be able to receive any money until each franchise actually opened, but simply posting a bond would alleviate this difficulty in the franchise registration states. And in the vast majority of states there are no franchise registration laws, so we’d be able to sell franchises and collect fees with impunity once we compiled our Franchise Offering Circular. The federal FTC Franchise Rule doesn’t protect against this risk either – it only requires disclosure (i.e. provide a Franchise Disclosure Document) and has no registration component or minimum standards for franchise companies.

Basic investor protections and requirements found in both federal and state securities laws for over 50 years were never carried over to franchise investments. While most non-blue chip franchise companies could never even qualify to sell you a single share of stock in their company, they are entirely free to collect unlimited franchise fees, ongoing royalties, equipment and other purchases, as well as cause you to incur financial obligations totaling hundreds of thousands of dollars, or even millions in some cases. This isn’t information you’re likely to find in the glowing articles about franchising and franchise companies prevalent in the media.

CLOSING REMARKS
Remember, you are the only guardian when it comes to your franchise investment. It’s definitely an environment where the phrase “Buyer Beware” applies. So, before you sign on the line and make what will undoubtedly be the most serious financial and emotional commitment of your life, get all the facts and figures.

One couple I counseled after-the-fact, invested $2 million in a new franchise company. The contract they signed gave them no right to terminate, no matter what the franchise company did or didn’t do. Of course, the contract gave the franchise company unlimited termination ability, a right it had exercised. The franchise company’s management team had no one with experience in running a franchise company. Incredibly, the couple had not spent a dime on legal or business advice before investing $2 million. The once friendly franchise company had transformed into a formidable foe and was poised to take over their franchise. Sadly, this happens too frequently in franchise investments. Decisions are made on fuzzy feelings and emotionalism. In an effort to save a couple thousand dollars, franchise investors risk homes, retirement savings, everything they have. Then they scratch their heads in amazement later on after inevitable and often horrific problems develop, wondering how they could have been so nearsighted.

Another indispensable level of inquiry is whether you’re getting true franchise value and whether you’d be better off doing the business on your own. In the overwhelming majority of franchises touted by unknown companies, franchise value isn’t there and doing the same thing independently makes better economic sense and actually decreases the risk of failure.

Finally, and this applies to franchise investments as well as investing in any business venture, develop a plan to succeed but also plan a franchise exit strategy that minimizes financial risk in case things don’t work out. Both plans need to be thought through before the investment is made. Don’t wait until problems develop to start thinking about a franchise exit strategy – by then it’s usually too little, too late.

For more information, visit the Franchise Foundations Website.

© 1990-2008, Kevin B. Murphy, B.S., M.B.A., J.D. – all rights reserved

Known in the industry as Mr. Franchise, Mr. Murphy is an internationally-known franchise attorney, franchise expert, author, and instructor. For the past twenty-eight years he has specialized exclusively in the franchise industry and owned a very successful franchise in the home improvement field. He has written over 30 publications, including four books on franchising and one book on trade secrets. Mr. Franchise has drafted, reviewed and negotiated more than 500 franchise offering circulars and instructs franchise company personnel in best franchise practices. He also teaches franchise, licensing and intellectual property courses to attorneys. Mr. Franchise is a franchise attorney and Director of Operations for Franchise Foundations a San Francisco-based professional law corporation.

Online Stock Trading Academy

Tuesday, June 8th, 2010

Stock Trading Academy main focus is not just online stock trading, but also teaching people how to manage their long-term investments. Our academies institutions main source and is to teach every investor or trader how to become a successful self directed investor or successful online stock trader. We have long trading careers working for hedge funds and investment banks. We teach you strategies built by them and other traders from around the world that can be applied to make money so you can win and not your broker. Stock trading online involves a lot of rewards along with risks. But people tend to forget about the risk and focus only on making money. But if anyone has ever worked for a trading company or a hedge fund, they would know that the pros first calculate their risk. The pros want to know how much they could lose and what are the chances of that happening. Stock Trading Academy also gives the same knowledge and tools that allows people to benefit while taking small-calculated risks.

Stock Trading Academy Courses is one of the best company’s out there in terms of student support, strategy, classroom training and pricing. We will spend as much time with out students as they need. Students are allowed to retake the class as many times as they want. We also spend time live with our students during the market where we can show you live trades and implement what we preach. Stock Trading Academy also offers for investing in stocks, Power Trading known as Electricity Trading and Volatile Trading Market.   Stock Trading Academy training schools offer courses for 3 days and 2 hours each day. There is no minimum or maximum, the class ends when the students say it ends. We have held numerous classes that last more than 2 hours and real futures trading are done to show examples. Our courses are Stock Trading Online Courses, Futures Trading Courses, Commodities Trading Courses, Forex Trading Courses, Power Trading Courses and Investing Trading Course.

Stock Trading Academy also gives notes for Professional Equity Traders, Professional Futures Traders, Professional Commodity Traders, Professional Forex Traders, Professional Energy Traders and Professional Investor Traders.

Stock Trading Academy Instructions and Classes Notes:

How to select favorable stocks to trade What are Futures contracts Commodities Market Forex Market What is Power Trading Pricing mechanism Risk-reward ratios Fundamental and Technical Analysis How to set up the charts How does this market work How to screen important information from charts What set-ups to look for Long and Short entries Stop placement for various set-ups with good risk-reward ratios Position Management How to manage exits on multiple positions When to stop trading Psychology to traders

This is the instructions and notes are given by stock trading academy to train their investors and students in their academy and also give free introductory courses on every Tuesday

Stock Trading Academy main focus is not just online stock trading, but also teaching people how to manage their long-term investments.
Our Website is http://www.stocktradingacademy.com/

Vitamins of the Future Will be Rediscovered in Mother Nature’s Pharmacy

Saturday, May 29th, 2010

Vitamins of the Future will be rediscovered in Mother Nature’s Pharmacy

…a three person debate about dietary supplements

and grandmother may just have been right all along..

The dietary supplementation business has never been bigger. Consumers are looking for specialized supplements hoping for their active role in preventing disease.

As consumers we understand that one of the most important decisions we can make for long term health is our choice of proper vitamins and minerals. The word “supplements” can be interpreted in multiple ways and therein lays the first problem. In this boom mentality, in this maze of products, one needs to be extremely knowledgeable about the total picture of diet and supplementation, the main players, and the best value of vitamins for our human biology, not just our pocketbooks.

Let’s set up a little debate with the top three players in this business presenting their different points of view. One of the players is an imaginary figure and therein lies the second problem. Her voice is not heard on media commercials, splashed in ads or read on the side of bottles or boxes. But she originated vitamins and with imagination let’s give her a speaking platform. For now, let’s keep her name unknown and see if you can guess who she is.

First, there is Mr. Pops…he is a successful owner of a vitamin manufacturing company and produces colorfully labeled Optimum MultiVitamin Pills. He advertises copiously online and offline and people buy what sounds familiar and doesn’t cost too much per item.

Second, is Dr. Smith who is a bioscientist in the newly emerging field of nutritional science only a few seconds old on a 24 hour medical timeline.

Third is our mystery guest, old, grand and venerable.

Mr. Pops gives us a quick overview of the vitamin industry.

“The word vitamin was first coined in the early 1900’s by a scientist recognizing this “vital amine” as important to proper cell functions. To make our pills, we first bulk order 20 kinds of vitamin and mineral raw ingredients from a GMP registered facility. The mass production is automated on conveyor belts and starts with high speed tableting machines on paddles or ribbon blenders to allow for separation of particles based on density.

The carefully measured ingredients (as per label) are combined with other fillers, flavors, and colorants. The tablets are pressed and spray coated to help withstand the packaging and shipping process. We’re pleased to say we use hydrolyzed vegetable protein which we believe allows for better absorption by the intestines than the cheaper mineral salts used by the majority of brands. We bottle the pills, label with a full disclosure of ingredients, stamp expiry date and ship.

We spend a lot of money on branding and advertising market recognition. It was a coup for us to get a multimillion dollar endorsement from a great sports star with a great likeable personality…young people want to be just like him and based on that, I’m sure, will buy the pills.”

The mystery guest only smiles acknowledging silently that there are thousands of competitive companies like Mr. Pops, but most get their supplies from only 12 main manufacturers with the laboratory ability to extract raw ingredients.

Second is Dr. Smith, a nutritional bioscientist.

“I’ll begin by first saying some exciting news that relates to grandma…

Remember when grandma first use to tell you to eat all your vegetables…she may have been right after all. She may not have told you that when you eat just one serving of vegetables you’re ingesting at least 100 different phytochemicals or phytonutrients. But science is now validating this health connection to a whole base of ethno- botanical knowledge and plant pharmacology!

Plant constituents are variously called phytonutrients, bioflavanoids or polyphenols and are found in seeds, bark, flowers, and fruit skin. In fact, nutritional sciences have advanced in the same way as pharmaceutical science through molecular cell cultures and long term reviews to show a multitude of benefits in our plant food. Who would have imagined? Real food compounds have been proven to reduce allergic responses, prevent formation of carcinogens, control inflammatory conditions, lessen coronary heart conditions, reduce liver disease, protect against cataracts and macular degeneration, and inhibit bacteria and yeast. These bioflavanoids also scavenge free radicals that cause oxidative damage in the cells that is implicated in long term inflammatory and degenerative diseases. For example…blueberries by virtue of plant pigments (the known 40 anthocyanins and 300 other compounds) have 2400 times the antioxidant power of Vitamin E by itself.

No wonder the USDA (US Department of Agriculture) has pointed out that “it appears that an effective strategy of supporting health is to increase consumption of phytonutrient rich food.” It is with just cause that the Cancer Institute and the Heart Institute recommend eating a variety of vegetables and fruit 5 to 7 times daily or more if possible. Statistics show that most people do not, but even for those who do, there is the overriding question of how nutrient-dense supermarket vegetables are because of factory farming, mineral depleted soil, green harvesting and storage. So many consumers subscribe to supplementing their diets as we’ve heard. Lately, the market trend is towards whole food extracts, super food formulas as liquid nutrition to provide the holistic synergy of total vitamins, minerals, and other essential nutrients rather than an array of pills. The question consumers need to answer in their own minds…do we trust what comes out laboratories more than what is already provided naturally?”

Both look towards the mystery guest…it is her turn to speak. Her voice is low and liquid like waves “shooshing” against a sandy beach.

“Thank you for your comments and I appreciate your efforts in helping people’s quests for health. Your hearts are in the right place and I am particularly delighted to see how scientific studies are now validating our ancient wisdom.

Science is now corroborating what people have known that food from plants is our best source of natural biochemicals that support levels of biochemicals found in human metabolism. Health and disease begin in the single cell and each cell needs one hundred plus nutrients on a daily basis. Depriving even a few proper nutrients will cause cellular degeneration over many years which evolve into a disease.

You see I am known as Mother Nature and my provisions are the foundation of human biology from time immemorial. My language is the physical world and my physical elements became part of your physical structure…no formulas, no programs, no theories. My plant micronutrients become your cellular micronutrients and they are programmed to be part of your inborn potential for growth, repair and protection from disease.

In trying to understand the breadth and volume of my world, scientists have managed to delineate and classify me into “specialists” sections many with names that only linguists can pronounce. Currently scientists are struggling to classify at least 20,000 phytonutrients, of which only 4000 have been analyzed or tested. To appreciate my complexity, there are about 500,000 plant species in existence. Only a mere 10% have been investigated from a phytochemical and pharmacological point of view.

More sadly, food manufacturers have over processed, preserved

and de-nutriented my natural foods with thousands of artificial man-made chemicals. People can be compared to being “hunters” in supermarkets… loading their buggies with bottles, boxes and cans full of refined, reconstituted and fortified unnatural food stuffs. Yet our genetic biology has not changed that much from the earliest times when our diets were based on gathering foods, such as whole grains, seeds, fruits and vegetables.

Unfortunately, my lack of formal language has placed me in the back of the room, drowned out by louder more persistent voices carrying the debate, often based on profit margins. However, it is no longer reasonable to assume that a single substance whether nutrient, pill or drug, can aid or fix all of the body’s interdependent systems. In my world, vitamins, antioxidants, phytonutrients, amino acids, essential fatty acids, enzymes and minerals work together.

In fact, I find myself in a strange place of having my natural plants, herbs and spices tested for their nutritional value and questioned in terms of “preventing, curing, mitigating or treating diseases.” Drug companies especially cannot patent a natural plant and make no profits unless they can sell an exclusive “discovery” or a new and improved facsimile.

My hope for you is to begin to use the word phytonutrition in every day language…I am absolutely amazed that this word isn’t even found in the dictionary but it should be heralded as the word of the century. Phytonutrition is all about using whole plant foods and supplementation to provide the essential micronutrients for metabolic energy, body building and protection against cellular diseases.

My last warning is if you’re confused or lack knowledge about the studies drawn from scientific laboratories and manufacturing claims, then draw your nutritional and supplementation needs from the natural world. In my world, my foods are not designed as ‘optimal daily recommended intakes’ or parts of double-blind studies or bioengineering or some co-factor activity combination. Trust the Divine Mastery of Nature. Be awe inspired that you can trace the course of nutrients through the ocean, the air, the soil, your plants, your body and back to the ocean again. You are of the earth. Protect and embrace it as you protect and embrace yourself.”

Anne-Marie Berukoff is a certified Nutritional Supplement Distributor. She took early retirement from a 24 year teaching career to pursue her interest in WELLNESS based on using natural whole foods for preventative health. She has compiled two workshops with CD?s and an e-booklet: 101 Reasons to Plug Into Powerful Phytonutrients for Powerful Health. She welcomes all questions and comments.

annemarie7@telus.net 1 866 866 3611

http://www.4healthlimu.com

Ecommerce Shopping Cart Solution: Some Features And Advantages

Saturday, May 29th, 2010

The success of your online internet business depends on a well-planned ecommerce web solution. As you already might know, ecommerce has become an important portal type for a successful online business stint and optimal market opportunities. To gain a competitive edge in sales, most companies ensure a fool-proof ecommerce solution. In such cases, an ecommerce shopping cart solution plays a key role for the success of your online business. Here are some important features of an ecommerce shopping cart:

Security: The most important aspect of a shopping cart solution is security. An ecommerce solution that offers a shopping cart with a variety of passwords and online technical support is very important for your ecommerce merchant account.

It must offer real-time order processing: An ecommerce shopping cart solution must offer real time payment authorization and order processing. This negates the possibility of third party provider to process your orders.

Customizations and Upgrades: An ecommerce shopping cart should be easily customizable and scalable to match your ecommerce site design. It must provide freedom to the developer to change it as per the look and feel of the site. A shopping cart must also be upgradable to help your site compete with other ecommerce sites.

Choices of payment Methods: A multiple featured ecommerce shopping cart must provide customers and merchants multiple payment choices and methods. These include payment by credit cards, PayPal or any other secure payment method. This can be a great advantage to your ecommerce web solution needs.

Does your ecommerce cart boast an autoresponder? An ecommerce shopping carts ability to automate can bring instant success to your online business. The autoresponder feature in your ecommerce solution sends newsletters or emails and manages your mailing lists. This ensures a good marketing strategy and establishes a connection between you and your customers.

These web commerce solutions will help you to gain success in your online business in a competitive online marketplace.

I am the webmaster at www.synapseindia.com
A web development company offering affordable web promotion to businesses in India and abroad.


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