According to Nielsen net ratings, every month, about half of all search engine queries are unique. This statistic, although vague and seemingly insignificant, is actually the greatest factor behind why eCommerce Soltuions fare so well in search. We interpret the statistic like this: Half of all searches cannot be predicted, the other half can be.
Great. So what does that have to do with eCommerce? The reason why eCommerce and SEO are better for each other than Forrest was for Jenny is due to the massive amount of content contained within the average eCommerce solution and that content’s ability to target both predictable and unpredictable (long-tail) search phrases.
eCommerce solutions have a major advantage over any other database driven site for a number of reasons.
Abundant Content: Unlike a blog, article directory or content managed site, thousands of search engine friendly pages can be literally uploaded and indexed by the search engines. Easy Unique Content: A product or category page needs a few tech specs and a brief description. As long as that content is unique to the site, a webmaster can litter the search engines with products and categories. The time it would take for a blog or content managed site to reach that same level using unique content is staggering. Targeting the Predictable & Unpredictable: Category pages can be targeted for predictable searches like “red widgets.” Product pages can capture the unpredictable ones like “red widgets with tassels”(provided they contain keyword-rich descriptions).
So how can you make the most of your eCommerce solution in the search engines? As promised here is a list of 25 general tips.
Most Importantly:
Pick the right solution: Get an eCommerce provider that allows you to do everything we mention in this list. And hey, what do you know? Bridgeline’s eCommerce Solution lets you do all of this… Crazy how that works out, no?
Onsite Optimization Tips
Unique title tags: The content contained within should not be repeated verbatim within the site. Put your site name after the product or category name in the title tag: Use your site to Brand, use your search engine listing to get clicks. Unique meta data: Take the time to make your meta data (description & keywords) unique for each page. Obviously, that can be tricky if you have 10,000 skus, so try and get your developer to populate that area with the product description. Use H1 tags: And put your keywords in them. Go to your source. Search for ‘ Use more than manufacturer data: If your product pages only contain the specs and descriptions that your manufacturer provides, the search engines will lump that product page together with the hundreds of other ones out there with the same specs and descriptions, meaning it won’t find its way into the search engine result pages (SERPS). Take the time to add unique copy to your product and category pages Link to other products and categories from that copy Use alt tags: I know. I heard too. They’re useless. Use them anyway. SEO is about a conglomeration of variables, not a single supreme one. Have a clear category tree: Search engines like that. Use a search engine friendly navigation: Text links are best. Don’t like text and want to use images? Make sure you use alt tags. Using flash or doing postbacks? Stop that! Create an XML based sitemap and put it in Google webmaster tools
Offsite Optimization (Link Building) Tips
Link building is incredibly difficult for eCommerce sites because no one wants to link to your drop shipping site when they can link to the real thing or Target.com. Here is what you need to know:
Build domain authority: Domain authority is basically a measure of the number of high quality sites linking to yours. The more the better. So how do you get those? Buy them: The quickest, easiest way to get Domain authority is to buy it at Text-Link-Ads.com. Unfortunately, it ain’t cheap. Take your nique products and promote them in the online community: Get out into the online community, target some top bloggers in or around your industry and try to get them talking about your unique product. Again, this doesn’t really work for drop shippers because no one is going to link to your site when there are more reputable ones out there to link to so… Put Something On Your site worth linking to: Compile a great list of resources, make how-to videos, develop a calculator, or other custom tool. If your products aren’t unique and link-friendly, you’ll need some site content that is. Submit to directories: If you go to the forums they’ll tell you to submit to hundreds or thousands of directories. Don’t. Those are not high quality links, they don’t transmit domain authority, and they’ll only waste your time… What you need to do is find lists that bloggers or independent webmasters have made. If you must, submit to the directories, but be certain they are specific to your industry. Submit articles: Again, the forums will tell you to submit as many articles as humanly possible. What I’m telling you is this:
Write 3-5 quality articles on topics that people are talking about in your industry (like what I’m doing here). Submit the articles to a bunch of article directories. Link to those articles from your homepage. Link to your homepage from those articles Link Sculpt: Place a nofollow tag on any link that doesn’t point back to your homepage. Go to relevant blogs and forums where topics pertaining to those articles are being discussed, and drop links back to them.
Link exchanges: Despite popular opinion, still work… just don’t go overboard. Deep link: Meaning, repeat 1-6 for your major categories. Buy blog reviews: Go to sponsoredreviews.com or payperpost.com and buy some reviews from RELEVANT bloggers and point them back at your category or product pages. You’ll see a boost. It won’t last forever, but it will leave you in better standing than you were in to begin. Answer questions on forums: And link back to your site in the signature Outsource to India: There are plenty of Indians looking to make a buck on forums like Digital Point. They’ll generally do everything that I just mentioned from 1-10 and they’ll do it for cheap.
eCommerce SEO Tips is brought to you by Bridgeline Software’s and . Bridgeline’s support provides you with even more power in promoting and managing your online ecommerce business.
Ecommerce Software had invaded the world, had it conquered you too?
Indeed there’s a battle unseen nowadays. Who will take the crown for shopping? Ecommerce or the real world? What is ecommerce? Ecommerce is simply put the buying and selling of products online. Like shopping in the real world the only difference is, it’s virtual. Have you ever noticed that the online world mirrors the real world, but some elements just seem to perform better online?
Of course the downside is you don’t typically get to see customers or those who you’re buying from, but the upside is you can travel around the world and world-class travelers can visit your online business no matter where they are, which is a big online business opportunity.
When you do travel you are likely to spot billboards for businesses and organizations – they are all over the place in many cities and along well traveled roads. These are marketing techniques. In an online environment you have internet marketing strategy like using banner ads. These are also found as you travel through cyberspace to national and international locations. The bonus is that you can click on these banner ads to take you do an entirely new location faster than a transporter beam if you have an interest. You will be directed to shopping carts or what they call storefront which you will shop online. In the real world you have to try to remember either a business name, phone number or website address. Cyberspace makes it as simple as a click.
With Ecommerce you can also earn by promoting the products of other people. This is what you called affiliate marketing. It is indeed very effective marketing for the owner of the product, yet affiliate earning is positive too. So, it’s a win-win situation there.
You buy a newspaper to get information and to read the classifieds. In ecommerce, another strategic internet marketing is to use a search engine to find news and click on PPC ads just like you would classifieds. Again, no phone calls needed, just click and go.
In the real world you can send letters to friends and family and then wait several days or weeks to get a reply (if they remember to reply). In cyberspace you send emails and can attach photos, audio and video to those same friends and family. Again, they can respond with a click and a few typed words – in a matter of minutes. That’s the beauty if you have what they call autoresponders. Autoresponders are part of an online shopping cart solution that makes the work much easier for people.
When ecommerce began many wondered how it would succeed when you had no mechanism for an active sales staff. But hey!! Who said ecommerce can’t make it? On the contrary, ecommerce boomed, because shopping cart software had been made. The birth of web hosting shopping cart and other types of it in the internet makes ecommerce much easier. It acts like a million active staff working for your business.
For the most part, businesses on the web have truly succeeded in allowing the customer to be in control of their online shopping experience. Merchant account services provides access for people to easily find what they are looking for, deliver to them immediately their order, give them the latest about products and many more. In simply put, merchant accounts are there to give the customers their best shopping experience.
There are a few online stores that have an instant chat window where a representative will visit with you immediately after a sale and may attempt to either provide something different, an extended warranty or other special offerings. The special features depend on what ecommerce hosting solution you have and the kind of e-commerce web site hosting company you lean on.
The truth is most online shoppers like shopping on line because they are the true decision makers. The consumer is not rushed into anything. That’s the role of e-marketing, making everything easier for the customers and making them feel they are important.
Things really have changed a lot in the real world and much of the change has been the result of the use of advanced computer technology. Online Business Optimization can now easily be done by anyone else who want to start an online business.
Ecommerce has become a solution that spans generations and nationalities. It brings products that may not have been available in your lifetime to you with a simple search option like ecommerce software. It doesn’t discriminate based on skin tone, religion or age. Anyone can become involved in ecommerce and virtually all age groups are represented in online business ownership.
Ecommerce allows you to go to places you’ve never been and buy things you’ve only dreamed of to fulfill dreams you never thought would be achieved. It is changing lives and providing opportunity for more people than you may realize.
The world of ecommerce is here – the next dimension has been realized – shop on.
Shopping Carts has the power to boost your revenue and sales at the same time. It automates your business and generate effective leads. So, what are you waiting for? Visit and get one.
During the current economic climate, there are factors that entrepreneurs look at more closely when it comes to starting up a business. The “where” and “how much” factors become a bigger part of the decision, as one looks to trim any unnecessary cost factors. Gone are the days where if you were technology based, you’d set up in Silicon Valley or if you needed to network with business contacts – set up shop in New York. Ironically, thanks to modern day technology, you can set up in a much wider range of locations.
Entrepreneurs look at factors like the ease of recruitment, and as a result – have looked into the central states of the US, such as Colorado, where the workforce is well educated, quality of life is good, and cost of living is a big step lower than on the coasts.
With hopes up about stabilisation of the economy, this is a great opportunity for aspiring entrepreneurs and small business start ups alike to take things to the next level. Over the last few years, several angel groups and individual investors have started to set up shop in cities like St. Louis (such as the Arch Angel Investor Network), again bucking the general trends.
On the Central Investment Network – entrepreneurs in the Central states of the US get another chance to connect with angel investors. Members can get their business ideas and plans out to hundreds of local investors – and since is part of the , members can connect with thousands of other investors from around the world. In fact the network grows continuously, with branches in over 40 countries and investments occurring both on a local and international basis.
Of course, the plans have to be well thought out and organised, as while entrepreneurs may have less competition, the investors are also more choosy. Still, there are signs that more successful angel investment strategies such as venture capital investments are occurring within the central states. While some venture capital backed companies have gone bankrupt this year in the U.S, almost all of them are California based, and none of them are in the states that the covers – which includes Colorado, Kansas, Missouri, Montana, Utah & Wyoming.
Find out more, by visiting http://www.centralinvestmentnetwork.com
Visit www.centralinvestmentnetwork.com which provides you detailed information on , Find Angel Investors, , Angel Investor Groups and more.
Now various kinds of companies are available where you can measure your carbon dioxide emissions, compare them with others and find out how to start cutting pollution right away. You can then return in a few months to see how much carbon dioxide you have saved! Today most of the businesses are taking the lead through environmental policies and actions. These companies can help your organization formulate a carbon management strategy and plan, set realistic carbon reduction targets and meet them. Filling in your details should not take you more than 10 minutes. You do not have to calculate anything you just need to enter some information from your energy bills and about your travel habits and these companies provide you the full details about the carbon footprints.
A is calculated impact of our activities on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in day-to-day lives through burning fossil fuels for electricity, heating and transportation and many more. The carbon footprint is a measurement of all greenhouse gases, today most of the companies individually produce and has units of tones or kg of carbon dioxide equivalent. Your carbon footprint is the sum of all emissions of carbon dioxide, which were induced by your activities in a given time frame. Usually a carbon footprint is calculated for the time period of a year.
A basic offers an approximate figure of a person’s, businesses or households “carbon footprint” that is, all the greenhouse gases emitted either directly or on one’s behalf. Now most of the companies will offer you the good carbon calculator and tips for minimizing your carbon footprint and many will allow you to calculate how to offset it. There are limits to what a carbon calculator can provide, though; you should consider your calculation an estimate only. It helps if you have accurate information before you start, such as a precise idea of how much energy you use at home or how many miles you drive in a day.
They devised a method of calculation to give you as accurate an estimate as possible, in terms that are easily understandable. The calculator will provide a useful indication of your carbon dioxide emissions. The total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide. The best way is to calculate the carbon dioxide emissions based on the fuel consumption. In the next step you can add the carbon dioxide emission to your carbon footprint. The carbon footprint is a very powerful tool to understand the impact of personal behavior on global warming. Most people are surprised when they see the amount of carbon dioxide their activities create! If you personally want to contribute to stop global warming, the calculation and constant monitoring of your personal carbon footprint is essential.
If you are facing a problem in paying your debt, or are not able to pay your bills and wish to avoid collection calls, you may consider debt settlement. Most of the debt settlement companies charge very less amount as an initial “admin fee” to set up your account along with a monthly service fee. The fees vary depending on the company and the amount of your debts. This is when you consult and reduce the outstanding debt by 50-60% of the debt amount. The creditors forgive the remaining debt thus helping you to get out of debt faster.
Various kinds of debt settlement companies are available that offer a settlement program in which they negotiate with your creditors in order to settle the debt for less than what you owe. , also known as debt negotiation, is an approach to debt reduction in which the debtor and creditor agree on a reduced balance that will be regarded as payment in full. These kinds of companies charge an upfront fee for their services.
Creditors do not usually settle debts until they are a few months past due. That means you have to stop paying your accounts for a few months. In the meantime, late payments are reported to the credit department, your credit score drops, and you might begin receiving collection calls. The late payments will remain on your credit report for up to seven years. Until you return the negative payment history with some positive information, you will have difficultly getting new credit cards and loans.
Today we see that is quite common. Other than unsecured credit cards, medical bills, personal loans and many more can also be settled. But tax debts, child support, mortgages, car loans and federally insured student loans are excluded from a settlement program. Debt settlement companies charge 25-35% of the debt balance that is forgiven under the program. The fee is based on: How much you owe in total? Number of debt accounts you have. How much can you save by the settlement?
The debt settlement company negotiates with the credit card companies for 30% to 50% of the existing balances and generally built up a relationship during their normal business practices with the credit card companies and can come to a settlement agreement quickly. Once the consumer pays the agreed upon amount, the debt settlement companies take a percentage of the savings of the forgiven debt as the fee. Now most of the companies have been able to reduce many of its client’s credit debt through a proven debt settlement program. These debt settlement programs have settled millions credit card debt. Unlike other debt settlement programs that only negotiate the interest rate you pay, the company negotiates the actual debt you owe.